The little-known way that Google can help you find the best Black Friday deals
BLACK Friday is fast approaching but savvy shoppers hoping to snap up a bargain can often be left overwhelmed when it comes to finding the best deal.
The shopping event, which falls on November 25 - the day after Thanksgiving - is expected to be massive this year with most shopping predicted to be done online.
Last year, Brits spent £3.3 billion over the epic shopping weekend, and analysts have predicted that they will spend a whopping £5 billion this year.
But bargain hunters can often get confused over where to snap up the best Black Friday deals.
However, we can reveal a simple shopping trick that will expose the best bargains to ensure you don't miss out on any incredible offers.
By using the Google Alerts service, the search engine will do all the hard work for you - and will even email you when the best Black Friday deals start dropping.
For example, if you're in the market for a new Playstation, enter 'Black Friday, Playstation 4 Slim, deals" into the text box making sure to include the commas.
An alert preview will appear below and if you're signed into Google, your email address will appear. If you don’t have an account, you can enter in your email address.
Next, click on 'Show options' and choose 'As-it-happens' to get alerted as soon as a Black Friday deal is posted.
Make sure you've selected the United Kingdom for region so you don't end up with great deals in America that you can't get your hands on.
Now click ‘Create Alert' - you can create as many alerts as you want.
You will now get the best Black Friday deals sent to your inbox to make sure you don't miss out.
Black Friday is an annual shopping event that first started in America the day after Thanksgiving.
Stores would slash their prices ahead of the Christmas period as thousands of people stormed shops to grab a bargain.
In the UK, most stores will open at 6am to reveal massive discounts on products, while websites will post their best deals at midnight.
Where to look for Black Friday deals
Argos
Currys PC World
Debenhams
Amazon
Ebay
Marks and Spencer
House of Fraser
Very.co.uk
John Lewis
Tesco
Boots
GAME
Amazon is always good for a killer deal - more than six million items were purchased last year - but John Lewis, Currys and Asda are becoming more competitive.
Argos received around 12 million web visits over the course of Black Friday with customers making a staggering 18 transactions a second over peak trading periods.
They are expected to cut prices on a range of technology, household and electrical products.
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