Essex woman starts beauty brand in her bedroom… a year later she counts celebrities such as Kim Kardashian amongst her fans
Jade Elliott, 31, launched her make-up brand from her Essex bedroom back in 2015, but now her products are some of the most sought after by the stars and their make-up artists
WHEN it comes to beauty fads, Kim Kardashian has started many a trend.
But is seems that the only way is Essex when it comes to a few of the US star’s personal beauty must-haves.
Jade Elliott, 31, launched her make-up brand, Iconic London, from her Essex bedroom back in 2015, but now her products are some of the most sought after by the stars and their make-up artists.
The celebrity stylist can now count the Kardashians, Chrissy Teigen and Little Mix amongst her brand’s numerous fans – and it’s all happened it a year.
And the brand's celeb fans have been fantastic for sales, back in March, Kim's makeup artist Ariel Tejada used Jade’s £20 strobing stick to create a look on Kim and it sold out overnight as a result.