Men tenderly cradle their BEER BELLIES like pregnant mums in hilarious new drinks advert
German drinks brand Bergedorfer Bier decided to ditch male models in favour of blokes who truly represent their customers
A LAUGH-OUT-LOUD new advert shows men tenderly cradling their beer bellies like expectant mums.
The comical campaign was devised by German drinks brand Bergedorfer Bier, who decided to ditch male models in favour of blokes who truly represent their customers.
And the result is as refreshing as a cold beer on a hot summer’s day.
The commercial features three men – all dressed in plain black briefs – affectionately looking down at their baby-like bumps.
The tagline reads: “Brewed with love.”
The first shot portrays a bearded man in his late 40s.
He places his left hand underneath his booze-filled stomach and uses his right arm to conceal his nipples.
The second picture shows a younger man, who is smiling at his blossoming tummy, while sitting on a stool.
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And the third features a long-haired guy with a big bulging mound.
Bergedorfer Bier, who worked with German advertising firm Jung von Matt on the campaign, hope their core consumers will like the honest ads.
Meanwhile, the beer belly could actually be a myth, according to a 2003 study.
Researchers in Britain and the Czech Republic surveyed almost 2,000 Czechs, who are generally regarded as the world’s biggest beer drinkers.
They found no link between the amount of beer they drink and the size of their stomachs.
Scientists concluded: “The association between beer and obesity if it exists is probably weak.”