Remember that perky kid from the Frosties advert? This is what he looks like now… after years of online abuse and DEATH THREATS
Thankfully, the 'Frosties Kid' is alive and well, and has even appeared in a number of South African films
REMEMBER that ridiculously catchy Frosties advert, and the cereal-loving kid who starred in it?
The singing 'Frosties Kid' has come quite a long way since that advert was all over the TV in 2006, and he was forced to deal with years of abuse after the ad made him famous.
The actor, who was 15 when he appeared in the much-hated ad, was bombarded with abuse and death threats from sick trolls after starring in the cereal commercial.
Now, a decade later, Sven Ruygrok is in his mid 20s, and trying to carve out an acting career in Cape Town, in his native South Africa.
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In 2006, the Sun managed to track the viral star down, and he revealed his exasperation at being bombarded with abuse and death threats at the time.
He said: "Cant these fools distinguish between me and a character in an ad? It was so irritating hearing the jingle over and over.
“After five days I was going up the wall. But I switched off how I felt about it and got on with how the director was asking me to portray the character. I did that to the best of my ability.”
Having faced years of abuse as a result of his viral fame, a rumour even surfaced that Sven was so traumatised by the backlash that he committed suicide in the years following the Frosties advert.
But thankfully, the 'Frosties Kid' is alive and well, and has even appeared in a number of South African films - including Zulu and a series of films about boarding school called Spud.
He also vlogs on YouTube, where his strong South African accent sounds nothing like the chipper tone he sung the now-infamous advert in.
And snaps on his Twitter suggest that the lad has done some serious growing up since he hit our screens.
If you look closely, you can even make out a definite resemblance to his teenage self, although he is probably keen to forget the whole experience.
It wouldn't be surprising if he'd be happy to never see a bowl of Frosties again.