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Are you planning a ‘Fat Bear Winter’? How to harness your inner grizzly and embrace new weight loss trend

It's the new weight-loss trend everyone can get on board with - and it'll see you through till Spring

IT’S cold, dark, and Christmas is around the corner.

You’d be forgiven for wanting to embrace Fat Bear Winter - attaching yourself to the sofa and ditching the gym, emerging only in late spring.

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, who says its ethos is about ‘joyful indulgence, periods of true rest, gaining a few extra pounds and switching off fitness trackers’.

It’s about channelling your inner bear - animals which gain huge amounts of weight before hibernating over winter - and swapping fitness and a healthy diet for a different kind of self-care and well-being.

It may look like: 

  • Ditching fitness trackers
  • Cancelling gym memberships
  • Having lie-ins instead of getting up early
  • Swapping protein shakes for hot chocolates
  • Putting gym kit away and getting out comfy tracksuits
  • Embracing carbs and indulgent hot foods over healthy salads
  • Saying no to social events that you just can’t be bothered to attend

The reason? People are craving permission to stop.

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Why people want to Fat Bear Winter 

It only took a global pandemic and us all being told to lock ourselves inside - while all the gyms around us closed - for the nation to eagerly pack away their lycra.

Naturally, the amount of time Brits spent exercising dropped,

After the world opened up again, exercise levels slowly bounced back to pre-pandemic levels,  

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But then the start of winter 2023 spelled trouble. 

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The UK’s weather served up a pretty disappointing summer and people were already turning to comfort food by July. 

Tesco saw an “unexpectedly high demand” for foods normally associated with winter, with sales of Yorkshire puddings increasing by 80 per cent, pies by 25 per cent and spotted dick by 35 per cent compared to the summer months the year prior. 

Then, a series of storms drenched the nation at the start of autumn.

It seems that motivation to Eat, Sweat, Step, Repeat is dampening once again.

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And it’s normal to crave periods of downtime after exerting energy or taking on a new fitness regime.

During the winter we actually need a little bit more body fat than the summer to help us stay healthy

Sarah BockhartFitness expert and professional Diet Coach

During lockdown, ‘the nation’s hero’ personal trainer Joe Wicks got swathes of us jumping around in our living rooms via Zoom.

But even he himself lost steam, sharing a photo of his weight gain in March 2022, saying he had been gorging on cakes and biscuits daily - and again just a couple of weeks ago.

During the pandemic, we all got a taste of the slower life. No morning rush to the gym, no busy commute, and lots of time to enjoy being at home.

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