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The newest protein products on the market – from hydration drinks to powder

PROTEIN is big business. It is in every cell in our bodies, from muscles and hair to skin and nails.

And it helps us feel full, perfect for dieters.

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Upbeat's protein hydration drinks are perfect to take with you when you are working outCredit: upbeatdrinks.com

Most women need 45g a day and men 55g. You can get that from meat, fish, eggs, dairy and lentils, but there’s a huge market in protein supplements.

More than half of 25 to 34-year-olds eat a protein bar a week and a fifth have one a day.

Jane Atkinson looks at the new products on the market . . . 

Drink it in

A READY-MIXED drink, Upbeat Protein Hydration is a clever mix of protein and hydration, which is perfect for when you are working out.

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It contains 10g of whey isolate protein, energising B vitamins (B1, B3, B5, B6, B7, 12 and folic acid) and 3,000mg BCAA (which are branched-chain amino acids which help with muscle growth and performance).

The hydration is the main ingredient, which is simply water.

A new addition, sour berry flavour, has just been added to the range.

Each 500ml bottle contains just 62 calories.

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From £1.69, .

Boost for over-50s

Protein sachets can help over-50s contending with the natural loss of muscle massCredit: provytl.com

WITH the average person losing five to 15 per cent muscle mass every decade between 50 and 80, Provytl 50+ is targeted at this group.

Combining protein intake with exercise can combat decline in this area.

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Each sachet has 15g of whey protein isolate, which contains the nine essential amino acids crucial to building and repairing muscles.

There is also 1g of creatine monohydrate, which helps to produce adenosine triphosphate (ATP), the most basic form of energy in your body’s cells.

I love that this is unflavoured so you can put it into a drink, smoothie, scrambled eggs, soup, whatever.

A brilliant idea and it is great that it is all weighed out in a dinky sachet at just 66 calories.

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