The newest protein products on the market – from hydration drinks to powder
PROTEIN is big business. It is in every cell in our bodies, from muscles and hair to skin and nails.
And it helps us feel full, perfect for dieters.
Most women need 45g a day and men 55g. You can get that from meat, fish, eggs, dairy and lentils, but there’s a huge market in protein supplements.
More than half of 25 to 34-year-olds eat a protein bar a week and a fifth have one a day.
Jane Atkinson looks at the new products on the market . . .
Drink it in
A READY-MIXED drink, Upbeat Protein Hydration is a clever mix of protein and hydration, which is perfect for when you are working out.
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It contains 10g of whey isolate protein, energising B vitamins (B1, B3, B5, B6, B7, 12 and folic acid) and 3,000mg BCAA (which are branched-chain amino acids which help with muscle growth and performance).
The hydration is the main ingredient, which is simply water.
A new addition, sour berry flavour, has just been added to the range.
Each 500ml bottle contains just 62 calories.
From £1.69, .
Boost for over-50s
WITH the average person losing five to 15 per cent muscle mass every decade between 50 and 80, Provytl 50+ is targeted at this group.
Combining protein intake with exercise can combat decline in this area.
Each sachet has 15g of whey protein isolate, which contains the nine essential amino acids crucial to building and repairing muscles.
There is also 1g of creatine monohydrate, which helps to produce adenosine triphosphate (ATP), the most basic form of energy in your body’s cells.
I love that this is unflavoured so you can put it into a drink, smoothie, scrambled eggs, soup, whatever.
A brilliant idea and it is great that it is all weighed out in a dinky sachet at just 66 calories.
Tyson's knockout bar
BOXING champ Tyson Fury is a knockout in the ring, on his Netflix series – At Home With The Furys – and now with a new Power Protein Bar from his energy brand Furocity.
I think it’s so brilliant I’ve had to hide away these yummy bars to stop myself from eating them just for the fun of it.
They are the best chocolate protein bars I’ve ever tried. I find many have a strange aftertaste.
These don’t. They just taste like a “normal” chocolate bar.
I tried the Furocity Chocolate Fudge Brownie which is the smoothest layer of fudge, topped with crispy pieces and surrounded by chocolate.