The Sun exposes foods branded ‘natural’ that are misleading you and can damage your health
Products that market themselves as natural are deceiving consumers, The Sun on Sunday reveals
THE Sun on Sunday can reveal claims by some brands about their “natural” foods for kids are misleading, as they fail to highlight issues such as very high sugar content.
We looked at products to see just what they are made up of and sought verdicts from nutritionist Kim Pearson, who said: “People think ‘natural’ means healthy but in lots of cases nothing could be further from the truth.
“Some of these natural foods have excessive sugar.” Fruit Bowl said its natural flavours and colours “only come from fruit and veg”.
Natural confectionery company - Jelly Snakes
CLAIM: No artificial colours or flavours
WORRY: Contains cow gelatine, two types of sugar and palm oil
KIM SAID: “If they were packaged differently you wouldn’t pick them up.”
Emma's Country Cakes - Fairy of the Month
CLAIM: Natural flavours
WORRY: Added margarine
KIM SAID: “Margarine is hydrogenated – and linked to health problems. Also 28.5g of sugar per 100g.”
Biona Organic - Mini Fruit Bears
CLAIM: Natural taste
WORRY: Corn syrup and unrefined cane sugar with 14 tsp of sugar per 100g
KIM SAID: “They are loaded with 57g sugar per 100g.”
Fruit Bowl - Raspberry Yoghurt Flakes
CLAIM: Real fruit and natural colours
WORRY: Whey powder, emulsifiers and palm fat
KIM SAID: “Very little fruit in these.”
Kellogg's - Duo Fruit Winders Apple and Strawberry
CLAIM: Natural colours and flavours
WORRY: Added sugar and palm oil
KIM SAID: “There are three different types of added sugars in these and all sorts of additives.”
Eat Natural - Yoghurt coated Almond and Apricot bar
CLAIM: Natural bar made with love
WORRY: Contains palm oil
KIM SAID: “One bar has three and a half teaspoons of sugar. The ‘yoghurt’ is a mix of dried milk powders, sugar and oil. It’s far from being a health food.”