Bored of lemonade? Fizzy MILK is coming to a shop near you soon
Someone has come up with a radical plan to make milk trendy again - but the new spin won't be for everyone
ONCE a staple of the Great British diet, milk has started to lose its shine recently.
Fortunately, someone has come up with a radical plan to make milk trendy again - but the new spin won't be for everyone.
Fizzy milk is set to be the next wacky food trend, if dairy firm Arla has anything to say about it.
The company, which works with 12,500 farmers, is set to trial a "sparkling fruit and milk" drink in the UK, Singapore and the UAE.
The pink drink is mixed with fruit juice before being carbonated - and the brains behind it think it'll be delicious in cocktails.
German biochemist Sven Thormahlen and ex-Heinz creator Matt Walker are responsible for the fizzy milk, which offers a low-fat alternative to regular cow's milk.
The carbonated concoction is part of Arla's plan to boost milk sales by the end of the decade and get a whole new generation hooked on the white stuff.
But this isn't the first time a company has tried to tempt Brits with a fizzy take on milk.
In 2014, Britvic came up with "Tango Strange Soda";, a carbonated milk, water and fruit drink marketed at kids.
Unfortunately, the fizzy drink fell flat - and the product was axed after less than a year on UK shelves.
Similarly, Coca-Cola rolled the dice in 2009 with Vio carbonated milk drinks, which were trialled in the US but never made their way across the Atlantic.
The problem for milk manufacturers is that more and more Brits are substituting good old cow's milk for non-dairy alternatives.
Almond, soy and coconut milk are now a common sight on supermarket shelves and in hipsters' coffees, leading to milk sales falling by an estimated £249m between 2014 and 2016, according to Grocer Magazine.
Now companies are wondering whether the trick to getting Brits back into milk is by adding some fizz to the age-old drink.
With fizzy milk expected to crop up on UK shelves soon, Arla will be hoping that the drink will be as popular in Britain as it is in the Middle East.
In Iran, Turkey and Afghanistan, a fizzy dairy drink called Doogh is more commonplace.
It is made by mixing yoghurt with cold water, and is sometimes served carbonated.
Previously, we revealed the genius way to get extra toppings on your McFlurry.
We also told how ";cheese tea" is the crossover drink nobody is asking for... and it could be coming to the UK.