Exact details of what makes the perfect chip revealed – and whether it should be crunchy or soft

BIGGER isn't always better – as Brits revealed their perfect chip is two inches long with a crispy edge and should be served perfectly golden, according to research.

A study of 2,000 adults found the ideal fries should be fluffy on the inside but crunchy on the outside.

And while a chunky chip is still a firm favourite (43 per cent), 22 per cent opt for a skinny fry while five per cent choose a wedge.

When it comes to condiments, 53 per cent consider ketchup to be the perfect dip to their chip, while 31 per cent prefer mayo.

A spokesperson for Strong Roots, which commissioned the research to mark the launch of its new Crispy Skinny Fries, said: “The nation has spoken and the perfect chip has been revealed.

“You can’t deny everyone loves a fry but clearly people are very particular about what type of chip they have.

"It’s always a topic that’s up for discussion and a lot of the time can cause friendly friction.”

The Maris Piper was voted the best spud for making chips, but the average adult only scored themselves a four out of 10 when it came to making them from scratch.

A quarter prefer them cooked from frozen and 46 per cent like to eat chips that are made with healthy or natural ingredients.

Half like them fluffy while 48 per cent prefer them with a crunch.