Influencers are going wild for this £25 dress from Amazon, that has exclusively five star reviews and even has its own hashtag
WHEN it comes to next-day delivery, the latest TV shows or even handy gadgets at sterling deals - Amazon is hard to beat.
And now the online retailer is breaking out into the world of fashion, stocking a dress that influencer's all over the globe are going wild for - so much so, that it even has it's own hashtag.
Instagram lovers are obsessed with the , which comes in 25 different summery prints to ensure you're ready for every occasion.
The garment, which will set you back a mere £25.99, blew up online after lifestyle blogger Grace Atwood, who writes on her site , took to social media wearing one.
And having worn the dress in multiple different colours all over the globe, the social star created her own hashtag - #AmazonNightgown - in order for lovers of the look to post their own photos wearing it.
Grace told Glamour: "I found out about it a few months ago from a newsletter which referred to this £25 Amazon dress - so obviously I clicked on it and was like, 'I need that'. I ordered it in two colours."
As soon as they arrived, Grace began debuting them on the streets and around the house - frequently pictures on her Instagram - and immediately noticed the reaction.
She continued: "I would get stopped on the street and asked where I got it from as it looks like this beautiful vintage thing. Then people started messaging me saying, 'I got your Amazon dress'.
"I still didn't think it was a big deal until at least five people a day sent me messages with them wearing their Amazon nightgown. Every time I log into my DMs, I have a couple of messages."
Grace now has an dedicated to women wearing the gown, where the influencer has posted dozens of pictures she's been sent from adoring fans.
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The social media blogger originally bought the Amazon dress as a beach cover-up - but realised with a 'pair of cute gold heels on' it could be taken out of the house.
And the comments racked up so much, Grace even wrote a whole blog post about it, inspiring many more fashionistas to pop it in their basket.
Her fans are always going wild for the look in the comments - with many noting the dress looks much more 'expensive' than it is in reality and could even pass for a 'designer piece'.