Fashion Nova launches gym wear for men on Instagram – but shoppers can’t stop staring at the model’s package

FASHION Nova has just released a new collection of gym wear for men, but followers are spellbound by the model they've used for the promo shot.

Sharing a snap of the man on Instagram - wearing a pair of very tight, black and yellow leggings - shoppers were more interested in the model's package, with one commenting: "Literally NO ONE cares about the pants at this point."

The hunky model, named Malcom Drummer, is posing topless in the middle of the street, wearing leggings from the new range.

With a rippling six pack and a very noticeable "bulge", followers couldn't care less about the lycra trousers, with another fan pointing out that "absolutely no one is looking at the pants".

Another wrote, "we see what you packing" while one even admitted to falling off their chair when they saw the snap.

One happy shopper joked that even the dog in the picture was checking him out.