GREY DAWN
Women are refusing to leave the house if they find a grey hair, study finds
WOMEN are going to extreme lengths to hide their grey hair including wearing wigs and refusing to leave the house, a study has revealed.
With one in five Brits finding their first grey in their mid-twenties, women are coming up with creative solutions to avoid being seen with them.
The study of 2,000 adults, by Pantene, found some women also resort to plucking them out, while others wear a flamboyant outfits to distract from their greys.
Some four in ten women dye their hair to cover their greys, while some use mascara for a quick fix.
And in extreme cases, women have admitted they’ve shaved off their hair.
A spokesman for Pantene said: “It’s completely normal to feel a bit surprised by finding your first grey hair – although it’s something almost everyone will experience at some point in their life.
4
“Historically, greys have been seen as a sign of ageing and can be perceived negatively but we believe grey hair should be celebrated.
“Despite stereotypical attitudes towards grey hair, our study found people are more receptive to going grey than ever before, so it’s important those who make this choice feel confident and empowered to do so.”
The study also found that the majority of women have found a grey strand by age 37, claiming it makes them feel “frumpy”, with four in ten covering them up to feel more confident.
4
- Pantene Hair Biology Mask Grey & Glowing, Boots, £6.99 –
Despite more than half of Brits claiming they would “go grey gracefully”, the age they thought it’s socially “acceptable” to be grey for women is in their mid-50s, while for men it’s their mid-40s.
The study, conducted by OnePoll, also found that after embracing their natural shade, women felt more empowered and confident, adding it can end up being a style statement rather than a sign of age.
4
- Pantene Hair Biology Shampoo Grey & Glowing, Boots, £5.99 –
A spokesman for Pantene added: “We believe that all hair is beautiful, no matter how you choose to wear it and we’re on a mission to help women and men celebrate grey hair.
“That’s why we’ve developed Pantene Hair Biology Grey and Glowing, including a purple shampoo, to provide superior care specifically designed for grey hair.
“We’ve seen first-hand that when your hair transforms, you do too – that’s the power of great hair.”
4
- Pantene Hair Biology Conditioner Grey & Glowing, Boots, £5.99 –
Half the people surveyed said they found grey hair attractive, with George Clooney topping the list of attractive greys, followed by Philip Schofield and Dame Judi Dench.
And a fifth said seeing more celebrities with grey hair would help boost their confidence.
MOST READ IN HAIR AND BEAUTY
And these best mates dye their blonde hair black, wear the same outfits and get matching fillers.
Plus here are six brilliant hacks to cut down on your beauty packaging.
Meanwhile these women share their incredible transformation photos before and after make-up.