IT'S a grizzly health trend loved by celebs like Kim K, Coleen Rooney and Chrissy Teigen.
But eating your placenta isn't such a great idea after all, experts are warning new mums.
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They say that there's no evidence that the practice has any health benefits, and may, in fact, transfer deadly bacteria to babies - putting both mum and baby at risk.
Placenta eating - either raw, cooked or in pill form - is said to to boost iron levels, improve milk supply and reduce the risk of post-natal depression.
But the Society of Obstetricians and Gynaecologists of Canada (SOGC) disagree.
It's scientists have been reviewing the evidence and have , saying: "Despite the growing trend...there is no documented evidence of benefit for improved iron stores, mood or lactation".
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raised concerns over placental encapsulation after a woman transferred a killer virus to her baby.
Group B streptococcus (GBS) - a bacterial infection commonly found in the vagina - was transferred to the baby via breast milk while the mum took placental capsules.
The SOGC isn't the first group to condemn placenta eating.