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INK-CREDIBLE NEW LOOK

I tattooed £2.5k worth of make-up on for Christmas – and now I look great every morning

Mum-of-three Jo Jeffries, 39, decided to ditch her cosmetics bag in favour for getting permanent brows, liner and lips

IMAGINE waking up in the morning and instead of spending 20 minutes trying to master seamless eyeliner, catwalk-worthy brows and glossy lipstick, you just walk out the door.

This is now the reality for mum-of-three Jo Jeffries, 39, from Cheshire, who spent six hours in the therapist's chair getting £2,500 worth of makeup tattooed onto her face for the Christmas party season.

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Jo, before she had her party make-over

The popularity of permanent make-up - which can last up to two years - has soared in the past few years with stars from Michelle Keegan and Lydia Bright to Helen Mirren and Coleen Rooney opting to have their brows done.

And it makes sense as according to a study done by Vaseline, women spend approximately two years of their life applying makeup.

Beauty junkie Jo admits she spends ages glamming up.

She said: “If I was heading out on a big night or for a Christmas party I’d spend at least two hours getting ready. It’s rare that I’d leave the house completely bare-faced.

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, whose clinic is in Knightsbrige, London. 

  • Brows, £995 with a Head Technician 
  • Liner and lash enhancer, £650 with a Head Technician
  • Gloss and go lips, £995 with a Head Technician 

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Meanwhile, Harry Redknapp says Emily Atack looks ‘very useful’ now she’s ‘scrubbed up’ but wouldn’t have a chance with son Jamie with no make-up after I’m A Celeb.

From overlining her lips to using a FLANNEL every day these are Victoria Beckham’s five beauty tips for looking young at 44.

And, can you tell a £10 face of party make-up from a £1,000 one?

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