The rise of the quiet cleavage: Women are ditching their Victoria’s Secret push-up bras in favour of comfy athleisure styles or (like Gaga on Vogue) NO bra at all
It's time to say goodbye to padded, plunging push-ups
ONCE upon a time, padded "chicken fillet" push-up bras were the ultimate underwear go-to - with extra points for different colours, jazzy patterns - or a flashy sheer overlay.
Now, naturally-positioned cleavage - in the form of subtle satin bralettes and sometimes, no bra at all - seem to have not only taken over the high-street but eclipsed what we view as fashionable, too.
It's a style that the fashion pack have been championing for some time, with the likes of Gigi Hadid, Kendall Jenner, Bella Hadid and Emily Ratjkowski making barely-there underwear cool.
In fact, just a quick scroll through Emily's Instagram and the model influencer is often sans bra.
It seems once pushed-up breasts are no longer the look we're going for.
And with highly influential celebrities such as Gigi and Bella Hadid also swapping the bolstered-up style for their off-duty, no bra at all look - it's unsurprising that we're following suit.
"All breasts are beautiful but some are more fashionable than others. The scaffolded cleavage – hoiked and cantilevered by a push-up bra, twin globes held rigid – is still the style at Victoria’s Secret," she writes.
In contrast, more diverse brands - like Rihanna's Savage x Fenty - which offers a range of styles (and especially champions the barely-there look) seems to be reaping the rewards, with the entire collection selling in hours.
Which look do you prefer?
Earlier this week, we told you about an outraged PrettyLittleThing shopper who claims she was left looking like a ‘drag queen gone wrong’ when a gold Lauren Goodger jumpsuit turned out to be completely SEE-THROUGH.
We also revealed Primark is selling an £18 dupe of Holly Willoughby’s tiger-print £55 Marks & Spencer dress.
And we showed you how the fleece became winter’s hottest jacket – with Gigi Hadid, Kendall Jenner and Kate Middleton cosying up in one (and even Bojo is a fan).