Win in fashion with this guide to beating the Black Friday sales

BLACK FRIDAY is a key date in every fashionista’s calendar, but the navigating the many bargains can get a little overwhelming at times.

And we’re here to help, with a guide to shopping the sales and getting the deals you’re looking for.

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Plan and prepare

Whether you’re braving the busy high street or shopping online, you’ll need to plan ahead.

Know beforehand which shops you want to hit and the items you want to pick up, so you can prioritise.

Check out websites beforehand, and bookmark any standout items so you can quickly find them again.

And, obviously, save some spare cash for those spontaneous purchases along the way. Who are we to deny the power of a bargain?

Living your best life...in loungewear

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If you have as much as loungewear as you do party clothes, you're doing something right. Off-duty fashion rules.

Style icons such as Kylie Jenner and Gigi Hadid have started swapping vertiginous heels and bodycon dresses for athleisure and we’re not complaining – comfort is key.

This Black Friday, bookmark for hard-working basics like bodysuits, camisoles and leggings. And for technical tracksuits and on-trend streetwear, look to ASOS for sportswear brands at discounted prices (we love , and ).

Finally, for those cutesy pyjamas, supersoft dressing gowns and cosy onesies? still reigns supreme.

Going out-out

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Still, we all like to sparkle sometimes – and what better time to buy a party dress than on Black Friday?

With Christmas and New Year’s Eve around the corner, we strongly suggest you fill your shopping baskets with a healthy dose of velvet, satin and anything sequinned.

is the king of partywear so you’ll find statement jumpsuits, sassy trousers and thigh-skimming minis that tap into AW18 trends.

For something a little more timeless, head to for feminine party dresses in figure-flattering A-line, wrap and strapless silhouettes.

Work work work work

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If it’s workwear you need, bag yourself a few bargains from on Black Friday.

The high street store has a great range of fitted white shirts, cigarette pants and tailored blazers for women.

There are plenty of menswear options too. has a sharp shirt collection (the easy-iron options are a busy man’s dream).

For more directional options, head to or, for investment pieces, has a solid collection of menswear brands.

More shoes than Carrie Bradshaw

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Every good outfit starts from the toes up, so amazing footwear deals should be a cornerstone of Black Friday.

New Look is the renowned for its diverse range of footwear which sees catwalk-walk inspired styles at a fraction of the price – plus, they do a wide-fit collection like no other.

, however, is the place to go for big brands – on Black Friday you can shop in , and while keeping your bank balance happy.

Men and women might both pick up a bargain or two at this Black Friday. The retailer has undoubtedly upped its style game this season but you can still count on finding comfortable classics for work or play.

Bargain bling

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If it’s jewellery you’re seeking, is a safe bet on Black Friday.

Their iconic friendship bracelets, sleek watches and silver necklaces are perfect for gifting...or hinting.

Charm bracelets and pretty, stackable rings are a Pandora trademark, so look out for these timeless pieces on Black Friday – the retailer often throws in extra gifts for free, so keep an eye out for deals.

Alternatively, may be the place for some Black Friday bargains – sparkle without breaking the bank.

• Whatever you're looking for this this Black Friday, we'll be tracking the best of the deals throughout the event.
• Keep track of the best fashion, beauty and fragrance offers on our deals pages.