What is Drunk Elephant, when will the skincare brand be available in UK and what are the most popular products?
Beauty fans can't wait to get their hands on the cult skincare brand
DRUNK Elephant is a US skincare brand which is launching in the UK.
It has achieved something of a cult status across the pond and beauty fans have been gearing up for its release on our shores.
What is Drunk Elephant?
It was set up by mum-of-four Tiffany Masteton in 2013, who said she was inspired to make her own line of skincare after not being able to find what she wanted in shops.
The ethos of the brand is ‘clean, clinical’ skincare, and it sets itself apart by focusing on skin issues, rather than type.
Tiffany wanted to create products which were free from what she calls the ‘suspicious six’, which are essential oils, drying alcohols, silicones, chemical sunscreens, fragrance/dyes and SLS (Sodium Lauryl Sulfate).
Their website says: “Drunk Elephant is committed to using only ingredients that either directly benefit the skin’s health or support the integrity and effectiveness of our formulations.