‘Scrunch’ cossies are the fit ANYONE trend that’ll take the faff out of swimwear shopping this summer – and Holly Willoughby’s a fan

'SCRUNCH' swimwear is the hot style trend of the summer and all the celebs are loving it.

Everyone from Holly Willoughby to Emily Ratajkowski and the Kardashian sisters are wearing these insanely flattering cossies, and you're going to want one for your next sunny holiday.

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The crinkle designs have been championed by celeb-favourite designer labels Hunza G and Reina Olga - and you've probably already spotted them on social media.

Heading off on a girly holiday? These super stretchy swimsuits are one-size-fits-all - meaning you'll be able to swap with your mates just like the Love Islanders.

Originally launched in 1984, Hunza is the brand which brought us Julia Roberts' iconic Pretty Woman minidress.

It relaunched 30 years later, under the name Hunza G, and the brand is also loved by Rihanna, Hailey Baldwin, Bella Hadid, Rosie Huntington Whiteley, Louise Thompson and Dua Lipa.

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While Reina Olga's famous fans include Kourtney Kardashian, Pixie Lott and Jake Hall's model girlfriend Misse Beqiri.

But you don't have to have a celebrity budget to get the look.

These are some of our favourite 'scrunch' swimwear bits from the great British high street...

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• Crinkle Bandeau Bikini Top, £9.50, ASOS -
• Crinkle Tie Side Brazilian Bikini Bottoms, £8, ASOS -

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• Shirred Side Twist Swimsuit, £29, Topshop -

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• The Weekend Gingham Bikini Bottoms, £31, Forever 21 -

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• White Crinkle Swimsuit, £20, PrettyLittleThing -

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While this is the royal family's dress code explained - from the Queen’s gloves to Meghan’s shoulders and Prince George’s shorts.

And crisp fans are loving Primark’s new £8 Pringles PJs… which are perfect for couch potatoes.