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THIS Morning host Holly Willoughby is known for her gorgeous outfit choices which she takes to Instagram to show off each day.
The mum-of-three is a fan of the high street and is regularly spotted shopping in H&M, New Look and M&S - so where's her outfit from today?

Where does Holly Willoughby's outfit come from today?

Another day, another one of Holly's beautiful summer dresses we're lusting after.... but this will be the last one for a while as Holly disappears on holiday for the next six weeks.

The darling of daytime TV looks sensational in this mid-length red floral summer dress with cold shoulder detail for today's show.

Did we mention the ruffles? We're totally loving this look.

Always one to support our favourite high street stores, Holly has opted for lesser known Australian brand  with her outfit today.

As if we needed any more reason to shop her daily looks, Holly completed her ensemble with a pair of trusty Office heels.

Talk about finishing off the working week in style. Whatever will we do for daily fashion inspiration now?

  • Short Sleeve Midi Dress, £180 from C/MEO Collective -
  • Single Sole Sandals, £60 from Office - 

What is Holly Willoughby’s style?

Holly is known for her glamorous and feminine dress sense.

Her signature hairstyle is perfectly polished waves worn loosely around her shoulders and she favours a natural but glam beauty look, with defined eyes and rosy lips.

And the mum-of-three recently announced she was launching her own lifestyle brand, Truly.

This Morning fans often go crazy for copycat styles of what Holly has worn – and snap up her high street staples.

Earlier this week, Holly's sale Reiss dress sent followers into a frenzy and racked up 3,000 likes in less than five minutes.

In May 2017, a £39.50 striped M&S frock almost sold out after Holly’s fans were left chomping at the bit to get their hands on one.

But where does she get her inspiration from? We took a look at some of her most copycat looks.

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