H&M have teamed up with Amsterdam-based Love Stories to launch a lingerie collection…and we want it all
And it's absolute bedtime goals
THE fashion Gods above have spoken - and provided us with the dreamiest lingerie collection we've seen this year - all courtesy of H&M and Amsterdam-based lingerie brand, Love Stories.
We've not been this excited since H&M teamed up with Anna Glover - and that was far too long ago.
While H&M has also collaborated with Erdem and Kenzo in the past, it's the first time they've launched a collection with an underwear brand.
And with the Dutch retailer already being known for its quirky prints and colourful hues (combining dusky pink with olive green are among its favourites) we're eager to see the results.
Founder Marloes Hoedeman describes the capsule as "perfect mismatches" and from the images we've seen so far, it certainly looks it.
Just look at those luxurious PJs.
The 20-piece collection will include bralettes (some are front closing for convenience), briefs, PJs, kimonos, slinky slip dresses, thongs and eye masks.
It's pretty much a sporty and sexy mashup, featuring lace detail with athletic elastic stripes and pairing ditsy floral patterns with dark leopard print.
There's also a range of cute cami sets and a pair of mega cosy loungewear socks that we plan on living in.
"With this collaboration, we really want to show that lingerie can be just as fun and expressive as clothes, even if it's not always on view," explains H&M's design director Pernilla Wohlfahrt. "Love Stories was the perfect fit."
The collection drops online and in selected stores on August 9 - and if you need us, we'll be parading around the house in that luxurious robe.
Last week, we told you all about Pretty Little Thing's bizarre anti-chafing bands.
And we revealed the essential dos and don'ts of going braless.
We also showed you the £920 Farfetch designer dress that's trying to be a shirt, skirt and pair of jeans.