HIS beaming grin lights up This Morning day after day.
But now we can reveal, thanks to an unearthed collection of vintage snaps, that Philip Schofield has always been sexy.
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In his tight white vest Phillip proves he has always been attractive Credit: Getty - Contributor That chiselled jaw, those white teeth...
We've delved into The Sun's archives to bring the best of Phillip, and prove that - unlike a fine wine - he doesn't get better with age.
He's always been hot.
Be it presenting CBBC's Going Live! in the late 1980s and early 1990s - where people of a certain age will remember he was famously placed in the Broom Cupboard - hosting the Smash Hits Poll Winners' Party during that same period, or treading the boards as the lead in Joseph and His Technicolour Dreamcoat, we are obsessed.
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Silver fox Phillip, picture more recently, has always been foxy Credit: Getty - Contributor 20
Sporting a leather jacket in 1980s, he looks handsome Credit: Rex Features 20
Dreamy as Joseph, of technicolour dreamcoat fame Credit: Getty - Contributor 20
He made his name in the CBBC Broom Cupboard - 1970s and 1980s babies (and their parents) will remember Credit: Rex Features 20
Pictured in an image from the '80s, he always had a beaming grim Credit: Rex Features 20
Knitted jumped were all the rage 25 years ago, when he started his TV career Credit: Rex Features 20
Phillip, pictured on Going Live! which ran in the 1980s and 1990s Credit: Getty - Contributor 20
In this image, believed to be from the '90s, he has specs appeal by the bucket-load Credit: Rex Features 20
In the days before mobile phones, Phil was still on telly. Here he is with a very young Claudia Winkleman - minus her trademark eyeliner Credit: Rex Features 20
Phillip treaded the boards as Joseph - in an outfit which left little to the imagination Credit: Alpha Press 20
Pictured in the early 1990s on the set of Going Live!, he was all smiles Credit: Getty - Contributor 20
The crowd goes wild for a younger Phillip Credit: Getty - Contributor 20
In the late 1980s Phillip was a young TV presenter Credit: Getty - Contributor 20
Phillip, out and about in the early 1990s Credit: Getty - Contributor 20
Phillip, with his family, pictured more recently Credit: Getty - Contributor 20
On the famous ITV This Morning sofa with Lorraine Credit: Rex Features 20
Best buds: Phil and Holly Credit: Getty - Contributor 20
Real royalty meets TV royalty: Phil, Prince Charles and Cheryl Credit: Getty - Pool 20
Phillip with another leading lady, Christine Lampard Credit: Getty - Contributor It's not just Phillip we love, of course. His TV wife, Holly Willoughby, is a firm favourite too... and we are obsessed with her fashion.
In May 2017, a £39.50 striped M&S frock almost sold out after Holly’s fans were left chomping at the bit to get their hands on one.
While, in December 2016, Holly sent viewers into a tizz with a £29.99 New Look dress that fans were desperate to buy.
But where does she get her inspiration from? We took a look at some of her most copycat looks .
Holly Willoughby tells Phillip Schofield it was hard seeing him present the Royal Wedding with another woman