We compare make-up powerhouses Fenty Beauty and Kylie Cosmetics — and here’s who comes out on top
CELEBRITY product lines have taken the cosmetics industry by storm in recent years, with each line earning their own share of loyal supporters.
With Rihanna's inclusive Fenty Beauty set to overtake Kylie Jenner's make-up empire, we take a look at how they stack up against each other.
CELEB FANS: The whole Kardashian/Jenner clan (obvs), Chrissy Teigen, Demi Lovato.
Oh, and , £19, is a true red that suits everyone.
CONS: If you’re after natural enhancement, this range is not for you. The base coverage is full, the highlight and eyeshadow hues are intense, and the lip colours pack a real punch.
Think glamorous make-up lover, not covering your eye bags to pop to the shops.
CELEB FANS: Naomi Campbell, Karlie Kloss, Gabourey Sidibe, Gabrielle Union.
BLOGGER OPINION: Overwhelmingly positive, especially from non-Caucasian vloggers who celebrate the wide-ranging selection of shades and colours.
THE VERDICT: This isn’t just another celebrity beauty range – it’s the celebrity beauty range. Not only has Fenty proved to be a commercial success, it’s also changed the industry forever, given that most of the leading cosmetic houses in the UK and Europe have largely ignored darker skin tones, focusing on the light-to-medium market instead. But it does have some strictly-for-social products – hello, iridescent highlighters.