Hadid sisters’ cousin Joann Van Den Herik is revealed as the star of Debenhams new plus-size lingerie range
The 19-year-old is signed to a British modelling agency, and has just scored her first major campaign
GIGI and Bella Hadid's cousin has been revealed as the new face of Debenhams' plus-size lingerie range.
Gorgeous Joann Van Den Herik, 19, models the high street department store's 34DD+ range Gorgeous, and can be seen wearing lingerie, nightwear and more everyday bras and knickers in the pics.
Joann is also not airbrushed in the pictures, meaning you can see her natural skintone, plus other natural markings on the skin like stretchmarks and moles.
Speaking about her new gig, she said: "I’ve always wanted to be a model but didn’t realise that there was a market for my shape and size.
"I think it’s very important to show all the boys and girls out there that size doesn’t matter and that you’re perfect the way you are.
"I translate that into my work as a model and on social media. I’m a strong believer in body-positivity and that every body is beautiful.”
Speaking to , she added: "My body is a body which a lot of women have and if they don’t see that in the media, they think they’re not good enough.
"People want to get Photoshop bodies. A lot of friends of mine, they work out because they want a body like, for example, Kylie Jenner, while she edits her photos and has plastic surgery.
"People have this fake image of a body in their head that they want to achieve, but it’s not really possible."
Joann, whose dad Leo is the Hadid sisters' mum Yolanda's brother, is signed to UK modelling agency 12+ UK Model Management.
Last year we revealed how the curvy beauty, who looks remarkably like both Gigi and Bella, was a social media star - and not only as she was often posing alongside her famous relatives.
Joann is a UK size 12 and often uploads pictures of herself in underwear and promotes body confidence.
One of the stand out pictures on her feed shows Joann posing in her underwear while talking about her "flaws".
In the caption of the unfiltered snap, she wrote: "I wanted to show you guys that I'm imperfect too. I have fatrolls, I have stretch marks.
"It's so easy to look in the mirror and feel disgusted by the things you don't like, but I don't want to do that anymore.
"I don't wanna hide my "ugly" side, I want to show it more often, because I've accepted it."
More fashion and beauty stories
We salute Joann for going unairbrushed in these pictures - this plus-size model did something similar.
These women want you to guess if they are bloated or pregnant... it's harder than you think.
And we asked why these plus-size heroes are shrinking right in front of our very eyes.