Shame-free acne selfies are the latest Instagram trend – but are you brave enough to try it?

INSTAGRAM is usually associated with beautiful pictures of filtered photos and airbrushed selfies.

However, in a movement to encourage others to be less ashamed of their skin insecurities, many women are uploading makeup-free posts, using the hashtag #skinpositivity.

One of the women who spearheaded the campaign is Em Ford, who was known for posting makeup-free selfies years ago, when she received an outpour of people shaming her scars.

She took to YouTube to create a powerful video, quoting what people had commented on her posts, which quickly became viral.

The video has now been viewed over 27 million times, and thousands of people have commented on how the video "inspires" them.

Em still posts photos without makeup and has now amassed 1 million Instagram followers, under her username MyPaleSkinBlog.

Many girls are choosing to post a side by side comparison, showing just how much difference makeup can make, and why you shouldn't compare yourself to what you see on Instagram.

Others are posting close-ups of their most affected area, often accompanied by a caption explaining how they've learnt to accept their scars, or advising others on the products they use to try and counteract them.

Body positive movements on social media are becoming more and more frequent, with people sharing unedited photos of cellulite or pointing out adverts that have been photoshopped, but this trend focuses just on the face.

The trend is proving popular with social media influencers that have a huge following, as well as smaller users joining in the conversation.

Already, the hashtag #skinpositivity has been used hundreds of times already, and #acnepositivity has already surpassed 200 posts.

As one poster put it, "There are worse things that can happen to you in life than acne."

I'm A Celeb winner Georgia Toffolo has spoken openly about her battle with acne, but doesn't yet feel ready to post a no make-up shot.

She has admitted that she only lets her closest friends and family see her without her slap on, and “faces the other way" when in bed with a boyfriend.

During her stint on I'm A Celeb, Toff was allowed to take a contraband concealer into the jungle on medical grounds.

But other celebs are less inhibited; singer Justin Bieber often posts snaps of himself with spots to his 97million Instagram followers.

And YouTuber Joe Sugg, brother to beauty vlogger Zoella, recently posted a candid video called My Skin Story about his experience with acne, which was praised by his fans.

And New York-based photographer Peter DeVito, who has acne, specialises in taking takes close-up shots of himself and fellow sufferers, with phrases like “acne is normal” stuck to their skin.

And earlier this year we told how Kendall Jenner opened up about her battle with acne, and how she deals with the condition.

If you're looking to reboot your beauty regime for 2018, we revealed which of your habits are the worst, and how to kick them.

And have you seen the other Instagram trends this year? Some girls are wearing hearts painted on their EYELIDS.