Are hair scrunchies making a comeback? Classic 90s ties are being rebranded ‘Hair Clouds’
The designer behind the rebrand said she chose the name because she had 'mixed feelings' about the original name
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DO you remember hair scrunchies?
The fabric covered hair ties have made their way to back 2018, but under a new name.
Designer Line Sander Johansen has renamed the hair accessory Hair Clouds.
The Danish brand converts
Johansen told Women's Wear Daily: “The Hair Cloud as I named it, instead of the mixed feelings I had about the scrunchie concept, is based on the idea of them looking like silk clouds around the hair, when tied a bit effortless in a bundle.”
Social media users took to Instagram to share why they use the accessory.
Hannahrelfdesigns said: "Scrunchies are perfect to brighten up your ponytail".
Simply.kindly said using a scrunchie reduces the damage to your hair.
Recently we revealed how to create effortless hairstyles at home.