FASHION fans can snap up dozens of bargains in the New Year sales.
The likes of Debenhams, House Of Fraser and John Lewis are offering huge discounts on stylish wares – with some items slashed by a staggering 79 per cent.
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Shop the New Year sales to bag a bargain this JanuaryCredit: Getty - Contributor
But some consumer experts believe that slashing prices so dramatically can lead to a loss of consumer confidence.
A recent survey for Radio 4’s consumer programme You And Yours, showed that 60 per cent of us believe a retailer’s image is devalued if it is always on sale.
Julie Palmer, a business recovery expert, revealed: “Shoppers are savvier and prepared to search for the best deals, having grown wise to gimmicks and discounts on offer in store, which many now realise may not be as good as they first appear.”
Designer handbags, party frocks and smart shirts are just some of the garments on offer in the January price wars – here, we reveal the best genuine bargains to be had.
WOMEN
mini quilt backpack, £19
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This navy blue velvet bag features a quilted design on the front and silver zip detailing. It has been reduced from £69 - a saving of 72 per centCredit: Carvela
black vinyl dress, £7
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This sleeveless black dress nips it at the waist and is cut above the knee. Originally priced at £32, shoppers save a staggering 78 per centCredit: Miss Selfridge
floral puffer jacket, £20
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With puffer jackets continuing to be a big fashion trend in 2018, this kitsch floral design is a bargain. Shoppers save 71 per cent, with the coat slashed from £69 to £20Credit: Debenhams
watch, £69.50
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Shoppers save 50 per cent on this timeless watch, which was originally priced at £139. It features a metallic silver strap and an animal print pattern on the faceCredit: Armani
Tove coin pouch, £7.50
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This pretty floral coin pouch will be ideal for holding your loose change come spring. It has been reduced from £25 to £7.50, a saving of 70 per centCredit: John Lewis
pink stiletto heels, £29
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Channel Carrie Bradshaw in these sequin embellished hot pink heels. They have been slashed from £140 to £29 - a saving of 79 per centCredit: Kurt Geiger
logo T-shirt, £22
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Logo T-shirts will continue to be big news next summer. This chic DKNY one has been slashed from £45 to £22 - a saving of 51 per centCredit: DKNY
gold sequin top, £16
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Stand out from the crowd in this flared sequin top. Available in gold and navy, the price has been cut from £35 to a purse-friendly £16 - a saving of 54 per centCredit: Jane Norman
MEN
lightweight hooded jacket, £10
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Avoid the April showers in this stylish mac. Originally priced at £35, it is now a steal at £10 - a saving of 71 per centCredit: Burton
grey marl backpack, £19.95
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This grey backpack has been slashed from £50 to £19.95 - a saving of 60 per cent. It features a front and two side pocketsCredit: Debenhams
blue jeans, £24.74
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Every man needs a pair of well-cut jeans. The price of this regular fit pair has been slashed from £55 to £24.74 - a saving of 55 per centCredit: Debenhams
shirt, £44
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This smart Ted Baker shirt features a timeless check print. Originally priced at £89, shoppers bag a saving of 51 per centCredit: Ted Baker
jumper, £75
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This smart Ralph Lauren jumper features a cable knit design. Originally priced at £119, shoppers save a staggering 37 per centCredit: Ralph Lauren
crew neck sweater, £15
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Rock the casual look in this laid back sweater. Shoppers bag a saving of 50 per cent - the knit was originally priced at £30Credit: House Of Fraser
running shoes, £44.50
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Start the January health kick in style in these Adidas trainers. Originally priced at £89.95, shoppers save 51 per centCredit: Adidas
leather watch, £62.50
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This classic timepiece is a bargain at £62.50. Originally priced at £125, shoppers save 50 per centCredit: Skagen
Stand out from crowd in a hot pink waterproof. This mac has been reduced from £60 to £24 - a saving of 60 per centCredit: Regatta
top, £7.20
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Make a statement in this lightening bolt print top. It has been reduced from £18 to £7.20 - a saving of 60 per centCredit: Debenhams
bunny slippers, £4.20
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This adorable bunny slippers are now retailing at £4.20. Originally priced at £14, that's a saving of 70 per centCredit: Monsoon
bibs, £3
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These sweet neckerchiefs feature a cute bear print. Originally priced at £6.95, shoppers save 57 per centCredit: John Lewis
1990 sweatshirt, £9
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Originally priced at £18, shoppers save 50 per cent on this bold navy knitCredit: John Lewis
toy, £8
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The price of this adorable grey penguin toy has been slashed by 50 per cent. The sweet plaything is wearing a patterned navy scarfCredit: House of Fraser
camo joggers, £8
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These casual pull-on joggers were originally priced at £20 - a saving of 60 per centCredit: House Of Fraser
floral dress, £24
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Be the belle of the ball in this cute floral frock. Originally priced at £48.50, shoppers save 51 per centCredit: Yumi
HOME
four-piece pan set, £54
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Enjoy 70 per cent off this sleek four-piece pan set that is sure to transform your kitchen. You’ll need to be quick to bag this aluminium set, which is down to £54 from £180Credit: Debenhams
suitcase, £59.50
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Bag yourself a bargain with this ultramarine suitcase from Tripp that is down to £59.50 from £150. The case features four wheels and can be yours for 60 per cent off the usual priceCredit: Tripp
duvet cover, £47.70
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Shoppers can take advantage of a 70 per cent discount on this 300 threat count duvet cover, which is down to £47.70. There are matching pillow cases and sheets available in the setCredit: Debenhams
Kelim cushion, £9
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Add a splash of colour to your lounge or bedroom with this vibrant cushion that has been discounted by 30 per cent. The item is based on a traditional Kelim designCredit: John Lewis
faux fur throw, £22.50
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Snuggle up in this grey, faux fur blanket that could be perfect for chilly nights. The £22.50 throw has been reduced by 50 per centCredit: John Lewis
floral mug, £4.50
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Start your morning with a cuppa served in this cute, nightingale mug. The china piece has been discounted by 63 per cent, and is now a steal at £4.50Credit: John Lewis
baubles, £2
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Stock up ahead of next year’s Christmas with this glitzy set of baubles for just £2. The pack has been reduced by 67 per cent and comes with 28 decorationsCredit: House Of Fraser
Bella crystal pendant, £110
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Make your ceiling the focal point with this decorative light pendant that has been discounted by 51 per cent from £225Credit: House Of Fraser
Harrods made sure sale shoppers were entertained with some classy dancing and singing
