Fashion giants LVMH and Kering ban the use of size zero models as part of a ‘well-being charter’
The two groups' brands include Alexander McQueen, Stella McCartney, Gucci, Saint Laurent, Louis Vuitton and Dior
TWO fashion giants are to ban size zero models — size four in the UK — as part of a worldwide “well-being charter”.
LVMH and Kering will only employ models with a medical certificate to say they are fit to work.
The duo, whose brands include Gucci, Dior and Louis Vuitton, have also dropped under-16s for adult shoots or shows.
They said the move “reflects high standards of integrity, responsibility and respect” for models.
Kering boss Francois-Henri Pinault said: “We hope to inspire the entire industry to follow suit.”
Antoine Arnault, member of the LVMH board of directors, said: "The well-being of models is of great importance to us.
"As the leader in the luxury sector, we believe it is our role to be at the forefront of this initiative.
"We have the responsibility of building new standards for fashion and we hope to be followed by other players in our sector."
The move will come into effect during the upcoming fashion weeks beginning in New York and moving on to London from September 15.
