Women spend half an hour a day applying make-up to get a ‘natural’ look, new study reveals
A NEW study revealed it takes the average women 29 minutes of painstaking make-up application - to get a "natural" look.
Researchers revealed 86 per cent of women work hard to look fresh-faced despite using a host of beauty products and techniques.
More than half of the 2,000 women quizzed in the survey said they are now opting for soft contouring and nude lips in a bid to look dewy and make-up free.
But it takes an average of ten make-up items and processes to look so flawless, and a fifth admit they probably use more products to look natural than they do for a heavy made-up look.
Sarah Gardner, head of beauty for Superdrug, who carried out the study to launch the new make-up brand B, said: “Getting the natural look isn’t as easy as washing your face and brushing your hair."
The study shows a third of women often watch online tutorials instructing them on how to achieve a more fresh faced appearance, taking inspiration from make-up artists to recreate the "no make-up" look.
Concealer, primer, loose powder, foundation and blusher are the most popular products women apply to their face each morning.
While eyes and lips are highlighted with discreet tints and shadows, mascaras, eye pencils, lip balms and nude lipsticks.
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When it comes to achieving a flawless face, 35 per cent of women are big believers in using a moisturiser with SPF, while 29 per cent recommend using double the amount of mascara on upper lashes to open up the eyes.
Over a fifth of women use a concealer brush rather than fingertips to cover blemishes and 16 per cent like to contour to their hairline to create the illusion of a slimmer face.
Other recommendations include sweeping the neck with bronzer, and using a lip scrub before applying tint.
And although the bare faced look has always been one more typically favoured for daytime wear, 45 per cent of people now opt for the same make-up style on a night out.
Incredibly, a third of women polled would never leave the house without a scrap of make-up on.
Six per cent wouldn’t even let their partner see them "au naturale", and 14 per cent admit to getting up early to put on their natural looking make-up before their partner wakes up.
Sarah said: “This new research proves that feeling beautiful isn’t about looking like you’ve spent hours applying make-up, it’s about make-up giving you the confidence to highlight your best features.
“We know women want products which are affordable, easy to apply and understand and most importantly look natural, and we have achieved this with B.
"Everything in the collection is also Cruelty Free and vegan, we know that this becoming more important to our customers with 11 per cent of those questioned in this research confirming they always look for vegan make-up.”
It's not the first time Superdrug have impressed with their budget beauty products, they recently launched a £15 face cream that people claim is as good as the £65 Estee Lauder equivalent.