Battle of the celeb Valentine’s Day lingerie as Abbey Clancy’s racy snaps rival Love Island star’s for hottest EVER
TIME is running out to snap up some sizzling lingerie in time for the most romantic day of the year.
And no one knows better than celebrities vying for attention with their racy collections designed to set hearts racing on Valentine's Day.
The UK is predicted to spend a total of almost £1.5billion this February 14, according to research.
From famous faces with jaw-dropping figures like Abbey Clancy and Kim Kardashian to reality stars such as Molly Smith and Amber Turner, a host of celebrities are cashing in on the occasion.
Whether you're happily single or loved-up, ready to splurge or hunting for a bargain, there’s a celebrity lingerie range to suit everyone.
These sultry campaigns highlight that finding the perfect lingerie isn’t just about seduction but also confidence - in and out the bedroom.
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Rihanna - Savage X Fenty
Known for steamy hits like S&M and Kiss It Better, Rihanna’s Valentine’s Day lingerie line is just as sizzling as her music.
The 36-year-old stars as Cupid, complete with a bow and arrow, in Savage X Fenty’s new LoveLine collection.
The range features saucy sheer tights, lace bodysuits, nipple pasties and frilly knickers.
The pop star, who shares sons RZA and Riot with rapper A$AP Rocky, drove fans wild with the steamy shoot, amassing more than five million likes on Instagram.
Caprice - Loved by Caprice at Peacocks
Supermodel Caprice Bourret’s range for high street retailer Peacocks is full of pretty pieces and cheeky nightwear sets.
With prices starting from £4 for thongs, it’s one of the most affordable - and modest - celebrity lines, with dozens of options that include pastel colours and cute, cherry-themed pyjamas.
Despite always looking fabulous, Caprice has been fighting a serious health battle since 2017, when she was diagnosed with a meningioma— a tumor growing on the membrane of the brain.
In 2022, she opened up about her fears in a brave post marking five years since she got the all-clear after life-changing surgery.
But the mum-of-two, 53, is the picture of health in gorgeous photos to promote her range.
The sizzling snaps are sure to get entrepreneur hubby Ty Comfort’s heart racing - even though Caprice has admitted that juggling parenthood can make carving out time for intimacy a challenge.
Speaking to Closer magazine in October, she said: “We have screaming, demanding kids so it’s hard – you have to make appointments.”
Alisha Lehmann - Tezenis
Footballer Alisha Lehmann scores major style points in her collaboration with Italian fashion brand Tezenis Underwear.
The Switzerland international has amassed a ridiculous 16.7million followers on Instagram - and it’s easy to see why from pictures of her sporting the company's 'Brazilian Rose Shadow Luxe' range.
With most items ranging from £8 to £25, the collection includes lacy two-pieces, including one black show-stopper with a floral design.
Sharing the snaps online, the 26-year-old, who plays for Juventus and is in a relationship with ex-Aston Villa midfielder Douglas Luiz, 26, racked up over 500,000 likes.
Alisha has previously shrugged off her sizzling shots on social media.
“The message I want to give to people [is] that you can literally be however you want and still play football,” she told the Times in 2023.
“Use make-up or do the things you like, do your nails, do your eyelashes, and still play football. It’s not a side you have to pick.”
Molly Smith - Ann Summers
Molly, who won Love Island All Stars last year alongside her partner Tom Clare, 25, is now sharing the love with a stunning collection in dusky pinks, fiery reds, and classic black.
Speaking about the 2025 collaboration, Molly - who posed in a candlelit shoot with red roses to promote the range - said: "Working with Ann Summers has been such an incredible experience.
“I love how they empower women to feel sexy and confident in their own skin. Valentine's Day is all about celebrating love, and I'm so excited to be part of this journey again.”
High street staple Ann Summers has previously enlisted reality stars like Vicky Pattison, Tasha Ghouri, and Maura Higgins to front its sizzling campaigns.
Molly was beaming as she recently posed beside a billboard of her latest shoot at a London tube station, proudly captioned: ‘Made you look, made you stare, made you buy new underwear.’
Amber Turner - Nikki Intimates
Despite her split from long-term boyfriend Dan Edgar last year, TOWIE star Amber Turner isn’t letting that dampen her Valentine’s spirit.
The 30-year-old has modelled lingerie before, but her latest campaign for Nikki Intimates is being hailed as her “most sultry & sexiest collection ever”, according to the UK lingerie brand.
The reality star posed with roses and chandeliers to plug the range, which is priced between £10 and £70 and includes floaty gowns as well as barely-there suspender sets.
Sharing a string of stunning pictures online, Amber urged her 880,000 followers to shop her collection this V-Day, adding: “And make an impression they will never forget.”
Sexy undies are a superpower
As The Sun’s Sexpert, I get seriously excited about Valentine’s Day, and let me tell you, this year, brands have really turned up the heat with some racy designs.
My absolute favourite? Queen of seduction herself, Rihanna’s vintage-inspired frilly set from her LoveLine collection.
The cheeky campaign nearly broke the internet when she dropped it. I love the naughty, heart-shaped nipple pasties in both red and black.
I’m also a huge fan of Agent Provocateur, but let’s be real, not everyone can stomach their price tags.
That’s where Bluebella comes in. Their V-Day collection has all the sultry vibes of AP, but at a fraction of the cost.
And let’s not forget Nikki Intimates. Super affordable and a real brand to watch. Their cute pink set - modelled by TOWIE star Amber Turner - is incredible value.
Complete with a silky, dressing gown, suspenders, stockings, bra, and knickers. I tested it in my V-Day lingerie round-up and it quickly became one of my faves.
Lingerie brands are really upping their game this year, and it’s fantastic to see so many women treating themselves - with 58 per cent saying they feel empowered when doing so.
Black is the colour that makes women feel most confident, according to research, but don’t be afraid to try different colours.
For me, wearing sexy, matching undies is my secret weapon, and one I’ll never underestimate!
Emily Ratajkowski - Intimissimi
Model Emily Ratajkowski’s show-stopping figure speaks for itself - guaranteeing her Intimissimi lingerie line will be a sell-out.
The 33-year-old stunned in a red lace bra embroidered with the word 'amore', paired with matching Brazilian-style knickers.
The mum-of-one, who has modelled for Marc Jacobs and Versace, joined global brand Intimissimi as its US ambassador in November, saying she was “thrilled”.
She added: "I truly believe in the power of beautiful lingerie to make you feel confident and empowered, and Intimissimi does this beautifully.”
Abbey Clancy - Agent Provocateur
She’s famous for her witty take on marriage with former footballer Peter Crouch in their hit podcast The Therapy Crouch, but Abbey Clancy’s latest Valentine’s Day shoot is anything but a joke.
The 38-year-old mum-of-four sizzles in a series of striking snaps for Agent Provocateur’s ‘Any Excuse to Seduce’ campaign, modelling an array of strappy black designs and seductive mesh.
As expected from the lux brand, it comes with a premium price tag - think £40 hold-ups and lacy bras costing up to £550.
Abbey gave an insight into what it’s like filming sexy campaigns for Agent Provocateur, describing it as “hysterical”.
Referencing a 2024 advert in which she is seen dancing over hubby Pete, 41, while he is tied to a snooker table, the model admitted: "The weird thing is when you hear movie stars talk about doing sex scenes and they say it's the most unsexy thing ever.
"It was the most excruciating thing. There was like 50 crew and I had to just walk and tie Pete up to a snooker table."
Lauren Wasser - Bluebella
After surviving menstrual toxic shock syndrome at 24 - an acute condition that resulted in the amputation of both legs - model Lauren Wasser has become a powerful advocate for women’s health.
Now 36, she’s channelling that strength into Bluebella’s Valentine’s Day campaign, ‘Love Letters’, posing with confidence in a stunning collection of bras and bodysuits, proudly showcasing her prosthetic limbs as a symbol of resilience and empowerment.
Speaking to Harper's Bazaar last month, Lauren said: “To be seen in underwear with my golden prosthetic legs goes beyond my wildest dreams.
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"I say this now because January makes a lot of us focus on resolutions and, let’s be honest, a lot of those resolutions focus on the external.
"What if the promise we made to ourselves this year was not about how we look, but something kinder: what if we all agreed to find self-acceptance instead?”