PJ PARTY
Primark’s new boyfriend PJs are perfect for spring and £65 cheaper than THAT designer pair Molly-Mae loves
Scroll down to find out more on why nightwear is the new daywear
PRIMARK has just launched two new designs of their beloved boyfriend pyjamas - and they’re perfect for spring.
Not only are they affordable and stylish, but they’re also much cheaper than an iconic designer pair Molly-Mae Hague, 25, loves.
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So if you want to look chic when you go to bed, but without having to break the bank, then you’ve come to the right place.
But you’ll need to move fast if you want to get your hands on this stunning pyjama set, as like all viral Primark buys, they are sure to sell out fast.
One Primark shopper took to social media to show off the new nightwear range, leaving many open-mouthed.
Alongside the short clip, Chris penned: ‘Newest boyfriend pyjamas for the spring’.
Read more Primark stories
There’s two new styles to choose from - a white floral set and a pink striped pair - both of which are just £15 each.
The long-sleeved jersey pyjamas are part of the Primark Cares range - and are made with 50% sustainable viscose.
And the launch of the new Primark pyjamas comes just two weeks after Molly-Mae Hague, the Love Island star turned businesswoman, was spotted wearing a very similar and ‘sacred’ designer pair of PJs, as she was seen with Tommy Fury for the first time since his alcohol confession.
The mum-of-one has always been candid about her deep love for pyjamas, so it was no surprise when she stepped outside wearing her nightwear as daywear.
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The blonde beauty looked cosy and comfy when she showed off one of her favourite sets from her huge collection as she greeted ex Tommy, also 25, at her £3.5million Cheshire home.
The exclusive pictures were the first time the pair had been pictured together since Tommy admitted his battles with alcohol had led to their heartbreaking split.
'It's giving Victoria's Secret' cry shoppers over Primark's cute new collection
Tommy arrived at Molly-Mae's house to collect their daughter Bambi, two, whilst the reality TV star was snapped in a pair of charming from .
During her Amazon Video documentary, the Maebe founder shared her love for pyjamas, as she pulled open a drawer containing row after row of neatly folded nightwear, telling viewers: "One thing about me is that pyjamas are a sacred part of life."
Why Primark is great for looking expensive on a budget
By Clemmie Feildsend, Fabulous Fashion Editor
AS someone who's no stranger to grabbing a last-minute outfit from Primark for a night out, it’s about time that celebrities started catching on too.
For as long as I’ve been heading out, Primark has been my go-to for those “I have nothing to wear” moments, rushing in at the last minute to find something perfect.
And I’m definitely not alone - on any Friday or Saturday night, you’ll find plenty of shoppers doing the same thing, right before closing time.
But no matter what, Primark always delivers.
Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy look without spending a fortune at high-end stores.
While Rita’s not rushing in last minute for a red carpet outfit, she’s proving you can achieve the same high-impact style for much less.
Looking stunning in her tailored suit alongside her mum Vera, Rita fit right in among the other A-listers dripping in Prada, Dior, and Victoria Beckham - if anything, she looked even better than some of the guests at The Fashion Awards.
With Myleene Klass and Roxy Horner already jumping on the Primark bandwagon, I’m sure more stars will be following suit soon enough.
The influencer, who has 1.9million subscribers on YouTube, and previously found herself at the heart of BBL rumours, also told fans: "You spend half your life in bed, so you spend half your life in your nightwear.
"So you actually need to invest in your nightwear just as much as your day-to-day clothes."
But the long sleeve luxury PJs feature a quirky candy print and retail for an eye-watering £80.
One thing about me is that pyjamas are a sacred part of life
Molly-Mae Hague
However, if you’re on a budget and want to save yourself £65, just like Molly-Mae’s white long-sleeved pyjamas, this new, floral, high-street set is the same colour, with similar, delicate prints.
Whilst Molly-Mae’s are adorned with tiny multi-coloured gummy bears and lollipops, alongside quaint strawberries and bon-bons, this similar Primark pair are covered with cute floral prints, making them perfect for spring.
Why nightwear is the new daywear...
Fabulous' Fashion Editor Clemmie Fieldsend reveals why people are spending more money than ever on nightwear.
'SINCE the pandemic the demand for pyjamas has rocketed and, just like Molly, people aren't afraid to spend all day in their jim-jams OR be seen out in public wearing them, ' Clemmie says.
'The demand for stylish loungewear and nightwear that is good enough to be seen in has continued to grow.
'M&S have seen a steady rise in PJ’s with sales growing approximately 6.5% in the financial year and continue to climb.
'But shoppers aren’t just buying any old thing for bed, they’re showing them off.
'"Cute pyjama sets" has over a million 108.1million videos on TikTok, whilst “pyjama sets” have over 3 billion views.
'Brands like TU at Sainsbury’s and F&F have seen their sleepwear sets, including masks and scrunchies to match, go viral.
'Following COVID-19 the long-term shift for working from home and just spending more time at home has fuelled the trend.
'A video from 2024 went viral when a woman asked if pyjamas were made to look like suits for a reason? It sparked comments of surprise agreement and that they’d never noticed they are like a ‘cotton business suit’, seemingly endorsing the fact that it's appropriate to wear outside of the bedroom and deemed presentable.
'Plus younger, Gen-Z consumers - just like Molly - don’t spend their cash going out to nightclubs but instead enjoy spending quality time indoors with their friends in matching pyjama sets.'
Fashion fans beam
The TikTok clip, which was posted under the username @, has clearly impressed many, as it has quickly racked up 95,600 views in just 18 hours.
Fashionistas were stunned by the beautiful pyjamas and many eagerly flocked to the comments to express this.
One person said: “Oh my god!!!”
Need the first ones!!
TikTok user
Another simply added: “Unreal.”
A third commented: “I need!”
Whilst someone else chimed in: “They’re so cute.”
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At the same time, one fashionista beamed: “Need the first ones!!!”
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