SHE'S been working hard to slim down, and tone up her newly-slender figure.
So when it came to the family's recent sunshine holiday, LadBaby Mum, aka Roxanne Hoyle, was happy to show off her slimmed down figure in a variety of eye-catching swimsuits.
The mum-of-two shared pictures of her vacation fits on their page, first opting for an orange one-piece, before swapping it for a daring black number with a cut-out on the tummy.
Rox admitted she wasn't sure she could "get away" with the black one, but was quickly inundated with comments from fans urging her to show off her figure with pride.
And as she, husband Mark and their two sons hit the beach the next day, Rox praised her followers for giving her the "confidence" to wear the sexy swimsuit.
"Thank you for all your messages yesterday, you gave me the confidence to wear the black swimsuit to the beach," she wrote.
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The comments section on that post was also filled with people complimenting Rox, while others pleaded with her to reveal her weight loss "secret".
"You look amazing," one Facebook user commented.
"What’s you key to your successful weight loss? Need inspiration!"
"Wow Roxy you look unreal! Have you been following a certain diet?" another asked.
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"I’m a tad jealous of the way you look in a swimsuit," a third said.
"Maybe you might want to talk about your journey i.e. how your determination made you get there."
"You need to let us in on your secret to losing weight honey," someone else urged.
"You looked great before and look great now," someone else said, warning: "Just don't lose too much!"
Comparing Rox's swimsuit snaps to images of her promoting her InTheStyle range back in 2022 shows just how much she's transformed her figure.
But Rox has also never made a secret of her new-found love of exercise, and often starts the day pounding the treadmill before taking her boys to school, or during downtime at the weekend.
And in other comments, people insisted that regardless of how Rox has shed the pounds - her pride in doing so is clear to see.
"You always instilled confidence into others with your positivity before your weight loss, you should keep up your own confidence now and don't be afraid of how you look," one wrote.
Why do so many mums love LadBaby's Rox?
THE news that LadBaby - Mark and Roxanne Hoyle - are releasing an autobiography signifies a major career milestone for the pair.
And while they initially found success as a couple, thanks to their harebrained ideas and hilarious pranks on each other, Rox has made a name for herself on her own - and has an incredible 1.3 million followers on her page.
But what is it that has made Rox so popular with her millions of fans?
I think it's a combination of her down to earth attitude, her bubbly sense of humour and her expert hacks.
As a mum-of-two myself, I'm always looking for ways to cut costs and keep the kids entertained, and rarely does a week go by that Rox doesn't share a hack to help.
When she shares her hair and beauty tips on her social media, she can guarantee that fans are going to hit the shops in search of the products themselves.
In fact, when she shared a Primark ice face roller recently, I was one of the first to go and grab one, and it's been a total game changer for my puffy morning skin.
She's also managed to stay humble despite her and her husband's rise to fame - a prospect that is much harder than it sounds.
And when it comes to the red carpet events she's lucky enough to attend, Rox will usually go for a budget high street look rather than a fancy designer number.
By Sarah Bull, Fabulous Digital Senior Reporter
"You have always looked great but you can see your filled with a new energy and confidence that makes you happy," another praised.
"Your smile is infectious!"
"Never rely on anybody else for them to make you feel confident," a third said.
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"Confidence comes within and you are an amazing human being...so no need to worry about what others think or say!"
Rox has previously opened up about being trolled about her weight, admitting it was hard to try and ignore cruel comments being made about her.