Beauty icon Bobbi Brown, 67, shares make-up product making you look OLDER and the five second hack she swears by instead
Bobbi Brown is famously able to put a whole face of make-up on in just four minutes using only her fingers
BOBBI Brown is the most globally recognisable name in the beauty industry.
But despite the make-up mogul, 67, being the founder of a billion-pound empire, she never uses lipstick or gloss.
Bobbi launched her eponymous brand back in 1991 and the products quickly rocketed in popularity as they leaned into the Nineties’ ‘no-make-up make-up’ trends.
The entrepreneur sold the brand to Estée Lauder in 1995 but stayed on as Chief Creative Officer.
She launched her second brand, Jones Road, in 2020.
Despite the billions of pounds her companies have netted from selling lipsticks and glosses, these are products that Chicago-born Bobbi never touches.
“I’ve not worn lipstick for three years, at least,” the beauty icon revealed in an interview with .
“I don’t think proper, full-coverage lipsticks look good on me – or a lot of women, for that matter.
“They look too hard and too ageing.
“I’m not a lip-gloss woman, either.
“I don’t know why anyone would want such overly shiny lips.”
Instead, Bobbi relies solely on lip liner for a supple pout – but not to line her lips, she claims.
“I use the edge of the pencil to add some colour to my lower lip,” she explained.
This creates a natural fullness to her mouth without being too heavy on product, and she goes over it with a subtle lip balm.
The American make-up artist believes the rebirth of ‘less is more’ make-up is part of a bigger movement towards natural features and using products to accentuate them, rather than mask them.
“I think of all the women in my life, my friends, my daughters-in-law, the midlife women who are on set for my shoots, and no one has this super-polished make-up or are the types of women to touch up their lipstick after lunch,” she added.
Top beauty trends for 2025
Hayley Walker, Beauty Expert at spoke exclusively to Fabulous about the big beauty trends for 2025.
Haircare
Hair gloss treatments are a must-have as beauty enthusiasts love the salon-quality shine and enhanced colour delivered by the trending treatment.
Hair glosses are multifunctional as they nourish the hair while offering a vibrant, healthy-looking finish, combining 2025’s core trends. This treatment is perfect for those seeking an affordable, at-home glow-up.
2025 will focus on skin repairing and texture-enhancing treatments.
Skincare
Rejuran treatment, a celebrity-endorsed procedure, will see a rise in demand this year as many seek to enhance the skin’s appearance. The procedure entails injecting polynucleotides derived from salmon DNA to enhance skin texture and elasticity. “Rejuvenation is expected to dominate 2025 skincare trends as many seek to a achieve flawless, youthful complexion.
Skincare routines will also include back-to-basic products for a simplified routine.
Ginseng cleansing oil and panthenol cream are among the trending products for 2025. The cleansing oil is excellent for dissolving makeup and impurities without clogging pores and is enriched with nourishing properties to leave the skin feeling and looking refreshed and radiant.
Makeup
Makeup trends will follow suit to achieve youthful and radiant looks. Under-eye brighteners will be sought-after products for delivering coverage while enhancing natural radiance. This beauty tool will complement natural beauty while improving and brightening dull skin.
Makeup looks will be bigger and bolder in 2025 with cluster lashes expected to surge this year. These lashes bring the glam to glamorous looks as they deliver dramatic volume to enhance everyday or special occasion looks.
Peel-off lip stains circulated the beauty industry in 2024 and are expected to dominate in 2025. The growing popularity of this product is due to its ability to provide long-lasting, transfer-proof colour to lips, enhancing a natural aesthetic. Additionally, cherry-coded aesthetics are expected to be everywhere this year as the deep, rich hue can be achieved using peel-off lip stains or bold lip looks for a dramatic effect.
Nails
2025 will be another year of countless, show-stopping nail trends. Goddess Nails and Aura Nails deserve an honourable mention as these designs channel an ethereal, celestial aesthetic for bold, self-expressing nails.
Bobbi is well-known for her incredibly speedy application of make-up, and is famously able to put her whole face on in just four minutes.
She previously revealed: “I need make-up but I’m also one of those people who is always dashing, always late, always doing a million things, so I require a quick routine.
“I use my fingers to apply most of it, you don’t need a big kit full of brushes.
“Women who fall in love with Jones Road say it’s the easiest thing they’ve ever used, because you never look like you have bad make-up on.”
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