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Shoppers go wild for popular supermarket’s new ‘middle aisle’ – there’s kitchen bits and hair tools with prices from £1
Scroll down for the full list of stores with the new WIGIG range
BARGAIN hunters are going wild for a popular supermarket’s brand new ‘middle aisle’.
So if you love the cheap finds in Aldi and Lidl, you’ll be thrilled to check this out.
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Thanks to this new ‘middle aisle’, you’ll find all things from affordable kitchen items, to posh hair tools.
And don’t worry, you won't need to break the bank, as with these cheap products, which you’ll find in many Morrisons stores around the country, prices start from just £1 - yes, you heard that correctly.
One savvy shopper was left thrilled to spot the huge selection of affordable finds, and took to social media to alert others.
Posting on , a public Facebook group with 719,900 members, Felicity Greenwood shared a post which was originally uploaded by Money Saving Mama UK, leaving many open-mouthed.
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Alongside pictures of the purse-friendly products, which include everything from air fryers and hoovers to hair straighteners, slippers and blankets, the bargain hunter penned: “Morrisons ‘middle aisle’ - and there are some absolute bargains!”
Not only will you save £40 on the Kenwood Twin Air Fryer, which has been slashed from £100 to just £60, but you’ll also be able to nab a two in one Jonas Vacuum cleaner for just £40.
But that’s not all, as there’s also a 10 piece set of Blue Diamond ceramic non-stick pans for just £45, saving shoppers an epic £94.99.
There’s also cordless straighteners, available in a variety of colours, for only £20 and even an ice plunge pool for just £40.
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If it’s homeware items you’re after, you’ll find blankets for £5, diffusers for £3 and decorative LED lighting for £8.
There’s even suitcases too, which are £30 for large hard case suitcases, £25 for medium cases and £18 for the carry on size.
Top things to buy at Morrisons
Not only are there bamboo lunchboxes, but there’s also a £1 kitchen bargain bin - with all things from plastic bowls to drawer organisers, for only a quid.
And if that wasn’t enough, you’ll also find packs of 10 lightbulbs for just £5.
Clearly shocked at the snaps, the savvy shopper penned: “Giving Aldi and Lidl a run for their money with the middle aisle.”
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Bargain hunters beam
And Facebook users were equally as impressed with the supermarket finds, as many eagerly flocked to the comments to share their thoughts.
One person said: “Didn't even know Morrisons did a middle aisle.”
Another added: “I just wish I could find the slippers!”
How to save at Morrisons
Buying a delivery pass can slash the cost of shopping online if you're a Morrisons regular.
You also get priorities for Christmas delivery slots.
How much it costs depends on which you get anytime or mid-week, and if it's for the year, six-months or monthly.
You'll need to work out the cost compared to how much you spend on delivery without one to see if it's worthwhile.
Morrisons does a range of wonky veg that can work out cheaper than the main range.
Check websites like Quidco and TopCashback BEFORE you place your order.
Cashback websites PAY you to shop. All you have to do is click through their links and the money is added to your online account.
Search for discount codes on websites like MyVoucherCodes.co.uk and VoucherCodes.co.uk to see if you can get money off at the till.
Follow your favourite shops on Twitter, Facebook and Instagram and sign up to its deals newsletter to get the latest on any offers. We post the best deals in our too.
Try switching all of your branded or premium goods for lower level ones and see if you notice the difference.
Morrisons regularly adds new products to its 'own-brand "savers" range.
This is its value range where prices start from as little as 20p.
It includes all sorts of products including peas, spaghetti, marmalade, jaffa cakes and washing up liquid.
Swap your usual items for savers alternatives and see if you can tell the difference.
Shoppers can earn points with the More Than loyalty scheme when they spend online or in store.
How many points you earn will depend on the offers available at the time, plus you get five points for every litre of fuel at Morrisons petrol stations.
Reach 5,000 points and you get £5 off your shopping, plus there are other offers and coupons and the checkout and via the app.
Shoppers also get cheaper prices that are just for members.
However, a third commented: “We’ve got these in our Morrisons.. but don’t come close to Aldi middle aisle.. yet to find anything that comes close to their bargains.”
Despite this, one bargain hunter wrote: “It was good in East Kilbride. I saw a lot of them there, it's a sort of middle aisle.”
Meanwhile, one sad shopper cried: “We haven't got any of these in our Morrisons.”
The WIGIG range
The bargain finds come just a few months after the major supermarket rolled out its own ‘middle aisle’ offers to rival Aldi and Lidl.
Morrisons said its "when it's gone it's gone" (WIGIG) range is available in nearly all its supermarkets.
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A spokesperson for the company told The Sun that the number of WIGIG products each store sells depends on their size and space for merchandising them.
Overall, Morrisons has 497 supermarkets around the country and the range has now reached store 459.
Items in the range are displayed on wooden crates covered with ‘When it’s gone it’s gone’ signage.
The offers are put out on three-week rotations with new products constantly added.
All the stores where the WIGIG offer is available
Morrisons confirmed to The Sun that the 'when it's gone it's gone' offer is available in the following stores:
- Victoria
- Mayo Avenue
- Colindale
- Gibraltar
- Carlisle
- Hillsborough
- Hyde
- Bulwell
- Speke
- Small Heath
- Halfway
- Swansea
- Borehamwood
- Mansfield
- Blackburn
- Granton
- Dumbarton
- Baillieston
- Hamilton
- Enterprise 5
- Dukinfield
- Rotherham
- Blackpool
- Shrewsbury
- Warrington
- Kettering
- Kilmarnock
- Morton Park
- Hartlepool
- Anniesland
- Hadleigh London RD
- Chingford
- Ebbw Vale
- Coalville
- Binley
- Barrow
- Rubery
- Leamington Spa
- Aldershot
- Riversway
- Knottingley
- Thamesmead
- Killingworth
- Failsworth
- Tynemouth
- Netherfield
- Bristol
- Doncaster
- Paisley Anchor Mills
- Johnstone
- Dumfries
- Lindsayfield
- Aberystwyth
- Diss
- Doncaster Balby
- Starbeck
- Bristol -Hartcliffe
- Bedford
- Hunslet
- Bilston
- Kendal
- Ipswich
- Kirkstall
- Denton
- Reading
- Brampton
- Keighley
- Barnsley
- Doxford
- West Denton
- St Albans
- Gloucester Metz Way
- Llanelli
- Maldon
- Bromsgrove
- Morecambe
- Norwich
- Cambourne
- Cardonald
- Auchinlea
- Rothwell
- Eastbourne
- Dundee
- Grays
- Kings Lynn
- Whitefield
- Gamston
- Ross On Wye
- Canvey Island
- Woking
- Kirkcaldy
- Wood Green
- Wakefield
- Thornton Cleveleys
- Oldham
- Harrow
- Letchworth
- St Helens
- Catcliffe
- Guiseley
- Stoke
- Pontefract
- Tamworth
- Cleethorpes
- Derby
- Erith
- Crewe
- Cheadle Heath
- Milton Keynes L Plaza
- Penrith
- Hereford
- Little Clacton
- Glasgow - Barrack St
- Sheldon
- Newcastle U Lyme
- Northampton
- Stamford
- Welling
- Cardiff
- Ilkeston
- Wimbledon
- Morley
- Staveley
- Bishop Auckland
- Heckmondwike
- Skipton
- Parkgate
- Walsall
- Huddersfield
- Rogerstone
- Milton Keynes
- St Helens - Boundary Road
- Burton
- Falkirk
- Livingston
- Wednesbury
- Airdrie
- Perth
- Ellesmere Port
- Harwood
- Reddish
- Workington
- Malvern Roman Way
- Peckham
- Plymstock
- Openshaw
- Newport
- Connah's Quay
- Exeter
- Sittingbourne
- Blaydon
- Dalton Park
- Saltney
- Kidderminster
- Coventry - Holyhead Road
- Chippenham
- Anlaby
- Whitley Bay
- Thornbury
- Grantham
- Kirkby In Ashfield
- Darlington
- Eccles
- Gainsborough
- Wakefield - Dewsbury Road
- Bolton
- Newark
- Wellington
- Rochdale
- Lincoln
- Scarborough
- Barry
- Jarrow
- Baglan
- Nelson
- Wellingborough
- Middlesbrough
- Swadlincote
- Cwmbran
- Gyle
- Canning Town
- Paisley - Falside Road
- Bredbury
- Corby
- Caerphilly
- High Wycombe
- Queensbury
- Fishponds
- Up Hatherley
- Glastonbury
- Yeovil
- Hastings
- Swindon
- Oswestry
- Wrexham
- Erskine
- Willenhall
- Halifax
- New Brighton
- Wisbech
- Hoddesdon
- Isle Of Sheppey
- Giffnock
- York
- Moredun
- Newlands
- Barnard Castle
- Aldridge
- Cannock
- Colwyn Bay
- Hadleigh Ipswich
- Merrion
- Widnes
- Heywood
- Seaburn
- Stockton
- Bolton Atlas
- Chorley
- Winsford
- Belle Vale
- Banbury
- Boroughbridge
- Hull
- Retford
- Rhyl
- Southport- Winter Gardens
- Leyland
- Crowborough
- Stewartfield
- Hunters Tryst
- Portobello Road
- Glenrothes
- Inverness
- St Andrews
- Stevenston
- Stirling
- Blyth
- Consett
- Ealing
- Chapel En Le Frith
- Swinton
- West Kirby
- Whitehaven
- Meadowhead
- Loughborough
- Evesham
- Kingswinford
- Stratford Upon Avon
- Caernarfon
- Cromer
- Lowestoft
- Hatch End
- Paignton
- Penzance
- Taunton
- Tewkesbury
- Warminster
- Devizes
- Weymouth
- Crossmyloof
- Partick
- Chelmsford Regiment Way
- Leigh
- Newcastle Great Park
- Middlewich
- Lowestoft
- Bargoed
- Croydon
- Worksop
- Swindon Dorcan
- Verwood
- Wymondham
- Helensburgh
- Kirby
- Yeadon
- Witham
- Cardiff
- Dereham
- Byker
- Wetherby
- King Street- Aberdeen
- Arbroath
- Largs
- Peterhead
- Cowgate
- Bridlington
- Chesterfield
- Lichfield
- Denbigh
- Haverfordwest
- Neath
- Clacton Waterglade
- Harwich
- Loughton
- Sutton
- Newquay
- Plymouth
- Tiverton
- Basingstoke
- Portsmouth (Anchorage Park)
- Bathgate
- Holyhead
- Portsmouth
- Nailsworth
- Teignmouth
- Margate
- Bolsover
- Bishopbriggs
- Eastwood
- Horsforth
- Ecclesfield
- Redcar
- Pinchbeck
- Ripon- Harrogate Rd
- Alloa
- Ayr
- Bellshill
- Berwick
- Greenock
- Troon
- Malton
- Selby
- Hinckley
- Leicester
- Northampton- Kettering Road
- Castle Bromwich
- Leek
- Leominster
- Redditch
- Walsall
- Cardiff Tyglas
- Fakenham
- Peterborough
- Folkestone
- Gravesend
- Maidstone
- Welwyn Garden City
- Liskeard
- Tavistock
- Totnes
- Horndean
- Newport
- Oxted
- Lake
- Southampton
- Morpeth
- Kirkham
- Lutterworth
- South Shields
- Congleton
- Droitwich
- Weybridge
- Stanground
- Dover
- Birtley
- Brighton
- Chelmsford
- Elland
- Bacup
- Wells
- Littlehampton
- Worthing
- St Ives
- Porth
- Glenfield
- Bradwell
- Chester
- Canterbury
- Carmarthen
- Wishaw
- Strood
- Gloucester Abbeydale
- Ferry Road
- Cambuslang
- Stranraer
- Acomb
- Melton Mowbray
- Goose Street ULM
- Solihull
- Beccles
- Felixstowe
- Skegness
- Acton
- Palmers Green
- Stratford-London
- Bude
- Reigate
- Minehead
- Brentford
- Bamber Bridge
- Petts Wood
- Abergavenny
- Mansfield
- Dalkeith
- Houghton Regis
- Telford
- Brough
- Acocks
- Maghull
- Stirchley
- Harehills
- Scunthorpe
- Bramley- Swinnow Rd
- Alnes
- Fort William
- Hawick
- Ormskirk
- Todmorden
- Belper
- Burntwood
- Nantwich
- Stone
- Bangor
- Aylesbury
- Leighton Buzzard
- Sidcup
- Bideford
- Weston Super Mare
- Wincanton
- Yate
- Bracknell
- Bridport
- Goole
- Coventry Holbrook
- Catton
- Market Drayton
- Newtown
- Pendeford
- Herne Bay
- Blanford
- Bognor Regis
- Armthorpe
- Woosehill
- Castleford
- Bedlington
- Cowdenbeath
- Downham Market
- Frodsham
- New Milton
- Edgbaston
- Watford
- Shefford
- Southwark
- Banchory
- Louth
- Carterton
- Ramsbottom
- Rugeley
- Inverurie
- Kingsbridge
- Alnwick
- Coleshill
- Caterham
- Bath
- Carmondean
- Stamford Hill
- Clifton
- Camberwell
- Tamworth
According to , Morrisons chief executive Rami Baitieh said WIGIG range had the support of the entire company.
She said: "For us, WIGIG is not a gimmick. It’s a strategic lever for sales growth and customer delight.
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"The offers have to be great quality… but at genuinely outstanding prices.
"We are still at the start of our WIGIG journey, but the best traders in Morrisons now see the potential, have got behind it and we are improving every day."
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