NOT RAD-TASTIC
Noel Radford horrifies fans with ‘bargain’ Asda shop on 22 Kids & Counting leaving them blasting the kids ‘need rules’
Plus, scroll down to find out how the Radford family afford to live
WHILST Noel Radford was left delighted with his ‘bargain’ £349 Asda shop in the most recent episode of his family show, viewers were horrified over the carnage inside his ‘millionaire mansion’.
In a clip from Sunday’s episode of , Noel Radford, 54, was seen doing some shopping in Asda, as he stocked up on essentials for his bumper brood.
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The short clip from the Channel 5 show, which was shared on the Radford family’s official YouTube account, saw the family’s patriarch nab maths sets, pens and erasers, as well as school shirts, blouses, tees and shoes.
67 items later, the shopping came to an eye-watering total of £349.45.
But whilst many of us would shudder at the thought of splashing that amount of cash on just one supermarket trip, the dad-of-22 was left thrilled with the total cost.
As he took his shopping bags and thanked the cashier, Noel gushed: “Bargain, thank you very much.”
Read more on the Radfords
But whilst Noel was happy with his ‘bargain’ buys, Radford viewers were horrified over how the children of Britain’s Biggest Family treat their 10 bedroom former care home mansion, which is located in Morecambe.
The family’s matriarch, Sue, 49, explained: “Believe it or not, there are times when it is quiet in this house.”
But she then confirmed: “It definitely doesn’t last long.”
And seconds later, viewers saw snippets of the kids legging it up the stairs, jumping on their beds and sofas and slamming doors.
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To this, Noel chimed in: ”The second they walk through the door, that’s it.
“It’s chaos.”
Watch Millie Radford & Harley Passmore's ‘nightmare’ argument that almost put their winter wedding in £9k venue on hold
And the YouTube clip, which has quickly racked up 67,000 views in just three days, has clearly left many open-mouthed.
Not only were viewers shocked by the price of the Asda shop and noise level in the ‘mad house’, but many social media users slammed the parents-of-22 and claimed the Radford kids need ‘respect’ and ‘control’.
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One person said: “Such a mad house with no control or respect for the house.
"Slamming doors and jumping on the sofas, shouting and screaming from the younger ones, absolute bedlam for me!”
We all know what kids are like but they need rules
YouTube user
Another added: “They jump on sofas and beds and I wonder if they have broken any of the furniture as I should imagine they have with so many of them jumping on the furniture at the same time.”
A third commented: “You are wonderful parents but I have five kids and I never allowed them to jump up and down on my sofas.
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"I had a nice word with them they are not built to use as trampolines.
“They respect my sofas and they don't do it at all. We all know what kids are like but they need rules.”
How does family-of-22 the Radfords afford to live?
AS Britain's biggest family, it may come as no surprise that Sue and Noel Radford must have some hefty bills.
Between them, they have a whopping 22 children and seven dogs, which often has some people wonder how they manage their money.
The Radfords support themselves with the proceeds of Noel’s bakery, The Radford Pie Company, which is located near their home.
On their , it says: “We have owned our own lovely bakery since 1999 which is how we manage to provide for (and feed) our huge and expanding family as well as for the local people of Heysham and Morecambe.”
The family expanded their business to cater to online orders placed across the UK.
The business is a family affair, with Noel at the helm, and some of their children helping out.
The older kids, who are working at least part-time, don't get a free ride as they're made to pay a small amount of rent to their parents.
"Us older ones do pay a little bit of board. Granted it’s not a lot but I’m also trying to save up for my own house at the moment.” their daughter Chloe said in a video on the .
Sue added: "We’ve always said if you want to buy somewhere, renting is a bit of dead money, so we’d rather you saved that money up and stayed at home a bit longer.
“I also do believe they should pay board if they are earning. We’ve always been brought up by our parents that we had to pay board.”
Noel and Sue famously don’t rely on benefits for their bumper brood and live off their pie shop for income.
They also revealed they make money from brand partnerships on social media.
The Radford family stars in their own reality TV show 22 Kids and Counting - which has run for four series.
Brand expert Andy Barr believes Noel and Sue have been paid less than £10,000 for each show.
He told the : "The typical fee per episode is going to be in the thousands rather than the tens or hundreds of thousands that people often think is the case with TV shows of this nature.
"If they continue to get commissioned for a fourth or fifth season, then they are going to be able to command a higher fee."
He estimates that the Radfords make £ 5,000 an episode.
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