ABBEY Clancy has aged like a fine wine and shown that she's feeling sexier than ever with every passing year.
As the model nears her big 40th birthday, she has posed for her raunchiest shoot yet for Agent Provocateur's Valentine's Day collection.
In a series of sultry pictures, she stunned in black lacey underwear complete with a garter belt, suspenders and sheer stockings, while also donning a white corset with leopard print knickers.
The snaps are sure to get husband Peter Crouch, 43, hot under the collar, as well as her legion of loyal fans.
Speaking about Abbey's transformation over the decades, brand and culture expert Nick Ede said: "This incredible shoot will build her reputation and take her away from the Paddy Power Abbey we know and bring her back to the sexy supermodel that some may have forgotten she is.
"Abbey - alongside stars like Jennifer Lopez, Pamela Anderson, Eva Longoria and Demi Moore - are highlighting that you can reach your 'half time' and still look fabulous, command attention and make money for brands.
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"All these women are mothers who have become role models and shown that the older you get, the more confident and more in tune with your sexuality you get too.
"It’s a brilliant change of narrative, especially in the entertainment world where in previous years, if you were past 40 you would feel invisible.
"Brands like Agent Provocateur and L’Oreal need to be congratulated for empowering women and inspiring them to embrace their sexuality even more."
These latest sexy snaps have certainly cemented Abbey's transformation from shy contestant on Britain's Next Top Model to sultry goddess who has no qualms showing off her racy side.
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In photos from the 2006 show, it looks like she wasn't the most comfortable posing in just a swim shoot for one of the episodes.
Recalling what it was like being on the show, she told : “I just remember being scared and excited.
"I was, and still am, a bit of a home girl and it was the first time I had been away from home for that amount of time. I didn’t know what to expect.
“I had ideas but it was completely different to what I thought it would be.”
Lads mag shoots
Just three years after coming second on Britain's Next Top model, Abbey posed in body paint in a Sports Illustrated shoot that was designed to make it look like she was wearing an England shirt.
A year later she married Peter, but kept away from the classic WAG interviews and photoshoots, instead focusing on her career as a model.
She was voted the 37th sexiest woman in FHM's 100 sexiest women list in 2007, by 2010 she had secured 10th place.
Abbey starred for the magazine multiple times, including a shoot that saw her pose in knickers and a bra, looking down the camera in a sultry manner.
Nick said: "Abbey has always been a lads mag favourite and would often pose in sexy shoots but she wasn’t really confident and was honest that she found it awkward.
"Even now with four children she still admits to being shy. But she's pushing herself out of her comfort zone and is looking sensational as a result.
"Her older shoots were very run of the mill but now she's developed a look that’s stylish and sophisticated and brands and photographers just adore her. As do fans."
Underwear deals
It's not surprising that Abbey quickly progressed to underwear modelling, and in 2012 she appeared in the Lingerie London fashion show.
In the show, she donned suspenders and a garter belt, but nothing quite as risqué as her latest modelling gigs.
In 2013, she landed a deal to become the face of Matalan's underwear collection, which was a series of matching knickers and bras. She also posed for the promotional shots of the store's swimwear range.
And it's not just her sex appeal that has kept brands wanting more.
Nick said: "Abbey has always been a reliable model to bring campaigns to life.
"She's a sure-fire headline grabber which means any brand that wants to associate with her will get lots of column inches and social media chat.
"By shooting her, they keep themselves in the spotlight, and they know that Abbey is a star that will last for years."
Shy personality
In the same year, Abbey appeared on Strictly Come Dancing, later winning the show with Aljaz Skorjanec.
While she loved the show, she didn't enjoy being the focus of hundreds of people's attention when dancing live.
Speaking on the 12 Questions podcast, she said: “When I did Strictly, I loved practising in the rehearsal room, and then when I had to do the live show, I would have rather died, it was that severe.
“We did a live tour in all the big arenas and I hated it. I hated the crowd cheering me… It was such a bizarre feeling to me.”
Now, she regrets letting nerves get the best of her.
She added: “Looking back, I wish I wasn't so nervous because it reflects on how you enjoy it.”
'Freak in the sheets'
In recent years, Abbey appears to have found her confidence and voice - perhaps in part thanks to her hit podcast with Peter, where she has opened up candidly about their relationship.
Discussing their early dating years on The Therapy Crouch, Abbey admitted she made her man wait to finally do the deed.
But when they did, she said she stuck to the mantra: “Lady on the street, freak in bed."
And it seems she is applying that saying to her latest work with Agent Provocateur. Nick reckons opening up about her sexy exploits in and out of the sheets will only boost her career.
Nick said: "She's embracing getting older and doing it a way that’s not shying away from her sexuality or sex life and she will empower many more with her new shoot to do the same."
Sizzling shoot
Peter is clearly fully behind her racy new era, even appearing (fully dressed) in the Agent Provocateur advert for Christmas last year.
Fans were delighted to see Abbey straddling the former footballer on a pool table for the sizzling ad campaign.
Nick said: "The shoot by the brilliant Greg Williams, who is know for his amazing red carpet images, show Abbey in a confident, dominant, stylish and sophisticated way.
"It’s a brilliant move from both Abbey and Agent Provocateur who created the perfect match of an uber-stylish luxury shoot."
Abbey joked that she promised Peter he wouldn't have to do anything, but he ended up being tied up with stockings.
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But she's left him at home this time, as the Valentine's Day shoot is fully focused on her.
Sounds like that's a present for both of them.