AS the saying goes, "life begins at 50," and these celebrity women are living proof of it.
From stunning bikinis to sultry underwear shots, stars like Cindy Crawford, Heidi Klum, Kate Beckinsale, and J.Lo are embracing their bodies and showing that confidence only gets stronger with age.
Body language expert Judi James believes it’s not just about looking great - it’s about feeling empowered and owning every curve and line.
“Some of the sexiest women alive are over fifty, but until recently, it was mainly younger women posing in bikinis or underwear,” she explains.
“There’s always been this set of written, spoken, and unwritten ‘rules’ about what women should or shouldn’t wear - or flaunt - at certain ages.
“This outdated mindset came from the idea that bikinis reveal parts of a woman’s body often associated with age or motherhood.
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“Back then, it was assumed that once a woman had children - or even grandchildren - she should stop showing off her body.
“Thankfully, those days are behind us.
“Whether it’s a one-piece swimsuit, a bikini, or even practical undies, every body shape and age is worth celebrating.
“These celebrities leading the charge aren’t just trendsetters because of their toned physiques, but because they exude confidence and embrace their sensuality.
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“When a well-known star poses proudly in a bikini or underwear - whether to show off her abs or simply because it’s comfortable - it sends a powerful message: women can feel amazing in their skin at any age.”
Here, we take a look at the fabulous celebrities in their fifties who are proving that age is just a number when it comes to being unapologetically yourself.
Cindy Crawford
Supermodel Cindy Crawford proved she’s still making waves - literally - while soaking up the sun in Cancun.
The 58-year-old icon, who skyrocketed to fame in the 1980s as one of the original supermodels, flaunted her ageless beauty and beach-ready body as she strolled along the shoreline with her husband, Rande Gerber.
Rocking a fiery red bikini, Cindy looked every bit the Baywatch queen, with her long, dark hair flowing freely in the ocean breeze.
Judi says: "With toned legs, sculpted arms, and abs that could rival a gym poster, Cindy proved that age is just a number - and she’s got the supermodel genes to prove it.
"We now live in an era where women, particularly celebrities, are proudly defying those outdated ‘rules.’
"These pictures of Cindy show the modern image of the strong, independent and liberated woman."
Kate Beckinsale
At 51, Kate Beckinsale is redefining what it means to embrace confidence and style at any age.
The actress isn’t shy about posting bold snaps on social media, whether it’s lounging in a bikini or rocking a sleek set of lingerie, and her fans can’t get enough.
With toned abs, sculpted legs, and an enviable sense of glamour, she effortlessly proves that age is no barrier to feeling good in your own skin.
In a world where women are often told to “cover up” as they get older, Kate’s posts send a strong message: body confidence is timeless.
Halle Berry
Halle Berry is proving that she’s still the queen of keeping it Berry spicy.
The Oscar-winning actress isn’t afraid to bare it all - literally - on Instagram, where her nine million followers are treated to jaw-dropping bikini snaps and even sultry nude photos that leave fans in awe.
Halle’s posts are a masterclass in self-confidence and empowerment, showing the world that beauty doesn’t come with a sell-by date.
The 58-year-old is not just turning heads - she’s flipping the script on outdated beauty norms, proving that at any age, you can be your Berry best self.
Salma Hayek
Salma Hayek is seas-ing the moment and showing the world that age is just a number.
The actress, 58, regularly stuns her fans by sharing gorgeous bikini snaps that highlight her incredible figure and timeless beauty.
Whether she’s lounging by crystal-clear waters or basking in the sun on a dreamy getaway, Salma serves up effortless glam that leaves fans in awe.
With her radiant skin, toned physique, she’s redefining what it means to look and feel amazing in your 50s.
Jennifer Lopez
Jennifer Lopez is proving she’s still Jenny from the Block - and with abs that could stop traffic.
Since her very public split from ex-husband Ben Affleck, the global superstar has been leaving fans speechless by sharing some revealing snaps of her self.
J.Lo, who filed for divorce from Ben Affleck in August after two years of marriage, posed in a string bikini in her latest music video, reminding everyone - and her ex - that she’s as fierce and fabulous as ever.
Whether she’s performing on stage, strutting the red carpet, or soaking up the sun, J.Lo shows that she’s not just ageing gracefully - but is part of the era that is rewriting the rules.
At 55, she’s living proof that you can stay true to your roots while shining brighter than ever.
Liz Hurley
She is bikini goals, proving that age is no match for her stunning figure and confidence.
The actress and model has become a master of sharing flawless snaps, often flaunting her toned physique and radiant skin - and some of the time she’s not even laying around a pool.
She clearly shows off a celebration of self-love and embracing every stage of life with confidence.
Liz continues to prove that at 59, she’s still rocking the beach scene and inspiring women to love their bodies at any age.
Heidi Klum
In top model form, Heidi Klum is still snapping up the spotlight and showing that string bikinis are forever in style.
At 51, Heidi is proving that age is just a number - she’s not hiding away anytime soon.
How to pose like a celebrity
Body-positive influencer has revealed how to perfect a celebrity inspired pose.
Shape
The perfect photo includes SHAPE, and use your body, or an outfit to enhance it.
Bikinis and lingerie work well for these shots, and it's best to use them as your props - these will help to define your shape too.
Grab your bikini and pop a hip, or adjust the side of your bikini whilst gently using the other hand to shape your face or grab your hair on either side of your head as if it were a natural swipe motion shot.
Then put one leg in front of the other. It’s about diversity in the image.
Angle
Know what angels you like. It’s so funny, whenever I meet someone who follows me on they always say ‘You’re so much shorter in real life, I thought you were tall!’
This always makes me laugh because the angle I use is hip height slightly facing upwards which elongates the image, making me look taller.
So, learn with a friend what angles you like of yourself, and when you’ve found it, it’ll make it so much easier.
Practise makes perfect
Try sitting, standing, lying and every other level you can think of.
One thing I live by is, that if it’s not working and we’re not getting the right shot: either sit down or change the background.
Have fun
Content creation is all about having fun! And that’s really where you’ll ‘get the shot’!
Splash the water around, dance, be creative and thrive hunny.
Follow Tally Sharp on page for more body-positive content
Recently, she strutted her stuff in an underwear set alongside her daughter, Leni, 20, for Intimissimi’s Fall Winter campaign, proving that both mother and daughter can work it in perfect harmony.
Heidi’s confidence is a beacon to women everywhere, reminding us all that you can still work it like you’re 20 - why not?
With her fearless attitude, she’s setting the bar high and showing that age only adds more strength to your shine.
Dita Von Teese
Dita Von Teese is still spinning the spotlight in her signature glamorous style, proving that confidence and sensuality only get better with age.
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The burlesque queen, 52, continues to dazzle on stage, performing in nothing but her underwear in her Las Vegas show, leaving fans captivated by her ageless beauty and undeniable allure.
Still rocking the iconic lingerie and strutting her stuff, Dita proves that, like fine wine, confidence only matures with time.