SHOPPERS have been left gushing over a bargain Primark buy that's "so cosy" and will keep you warm this winter.
With Christmas just days away and frosty weather sweeping in, it's the perfect time to bag items that will keep you insulated.
And fashion fans have hailed Primark's new fleecy hoodie as a "need" for the colder months.
Even better? The Fleece Lined Zip Hoodie is only £14.
It's available in oatmeal and black, and comes in sizes XXS to XL.
Primark bosses say: "Update your collection of loungewear by adding this fleece lined zip hoodie to your wardrobe.
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"This cosy hoodie is made from soft material on the exterior and boasts a sumptuously cosy fleece lining for enhanced comfort and warmth.
"The design features a drawstring hood, long sleeves and two slip pockets on the front, while the fitted straight hem ensures the style offers a secure feeling fit.
"Layer this zip hoodie over a T-shirt and pair with anything from joggers to jeans."
The retail giant's Irvine store in Ayrshire went viral after sharing a clip of the cosy hoodies on their racks, with more 86,000 views.
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And shoppers are loving the winter buy, as one gushed: "Need."
A second wrote: "This looks so cosy, I want one."
Meanwhile, a third simply exclaimed: "Omg."
Elsewhere in store, shoppers are racing to nab "adorable" festive jumpers that are perfect for Christmas parties.
It's that busy time of year that many of us are on the hunt for the perfect festive outfit.
Not only for the big day itself but also for all the nights out and parties we have planned over the next two weeks.
And many have been left saying they "love" the "adorable" designs that Primark has to offer.
It includes a brilliant red and pink jumper that has Santa riding a scooter whilst carrying a Christmas tree on the front of it that costs just £12.
Why is Primark the place to go for bargains?
JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it's down to four points.
- They "sell a lot of items" - Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
- They "do very little advertising"
- While their clothes offer the "latest trends", they "don’t use expensive hangers, tags or labels".
- And lastly, they try to be "as efficient as possible when transporting products from factories to stores". This includes things like asking "suppliers to pack our t-shirts so they are ready to go straight on shelf".
For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the