'Sleigh the season'
Shoppers race to Primark to nab ‘adorable’ festive jumpers – they’re perfect for Christmas parties
Scroll down to see some of the items included in the new range
WITH Christmas just 16 days away, most of us are on the hunt for the perfect festive outfit.
Not only for the big day itself but also for all the nights out and parties we have planned over the next two weeks.
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And what better way to feel festive than with the perfect Christmas jumper?
They've become a staple in our wardrobes at this time of year, and luckily Primark's latest collection has us covered.
The bargain retail giant caused a frenzy among shoppers after showing off its cosy new collection on social media.
And many have been left saying they "love" the "adorable" designs that it has to offer.
It includes a brilliant red and pink jumper that has Santa riding a scooter whilst carrying a Christmas tree on the front of it that costs just £12.
Primark bosses have described it as being "made from a softly knitted material that aims to keep you feeling warm and cosy".
They added: "A cute pom-pom motif and sequin embellishments also adorn this Christmas jumper for a particularly playful look."
Another popular jumper in the range is the £12 Snowflake Knit Jumper which is a gorgeous light blue colour.
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It is decorated with candy canes, gingerbread figures and gift-wrapped presents which are arranged in the shape of a tree.
And bosses said it pairs perfectly with jeans and ankle boots "for a cosy, cute look that’s perfect for Yuletide gatherings."
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For those looking to dress up this winter, the £14 Christmas Fair Isle Cardigan is the "perfect piece".
The "cute, festive and cosy, this knitted cardie" has a design that is rendered in a classic cream colourway whilst having festive motifs in shades of green and red.
Or for anyone looking for something classic to go with a little black skirt, there's the £14 Festive Sequin Jumper.
Primark bosses say: "The black jumper boasts a sequined design on the chest, which showcases two clinking glasses alongside holly and star motifs, plus the punny slogan ‘Fizz-tive Fun’.
"If that weren’t already fabulous enough, this playful crew neck pullover also features ribbed trims with metallic detailing for extra sparkle!"
But the standout of the collection is the bright pink jumper that has a pair of candy cans tied together in a gorgeous bow printed on the back.
The retail giant excitedly shared snaps showcasing the new collections with followers on Instagram.
Staff captioned the post: "Sleigh the season with a statement jumper".
Why is Primark the place to go for bargains?
JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it's down to four points.
- They "sell a lot of items" - Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
- They "do very little advertising"
- While their clothes offer the "latest trends", they "don’t use expensive hangers, tags or labels".
- And lastly, they try to be "as efficient as possible when transporting products from factories to stores". This includes things like asking "suppliers to pack our t-shirts so they are ready to go straight on shelf".
For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the
And shoppers have flocked to the comments to praise the new range.
One person said: "Love these!"
Another added: "Omg I want the pink Xmas jumper, it’s adorable".
Someone else wrote: "Wow!"
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And a fourth posted: "Too cute".
While a fifth chimed in: "Great things".
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