MOLLY-MAE Hague has opened up on her low morale and Bambi’s newly-developed "concerning" behaviour.
The Love Island star turned businesswoman, 25, also got candid on co-parenting with her ex, Tommy Fury, 25.
In her , which was posted on YouTube last night, the blonde beauty explained how her now 22-month-old daughter Bambi has started demonstrating some "bizarre" and "frustrating" habits.
The influencer, who recently found herself at the heart of BBL rumours and broke up with boxer Tommy Fury, the father of her daughter, back in August, explained: “Morale is a tiny bit low this morning, just a tiny bit.
“Bambi is just, she hurt my feelings a little bit the last two days and this morning was a little bit frustrating as well.
“She’s gone to nursery this morning and this was the first time she went in with zero tears, she went in really happy, really excited to be there so that was really positive. She’s settled in so well now at nursery.
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“She’s literally only doing one day a week, but it’s just to get her used to being around other children and to not be at home all the time, so that’s really good.”
Molly-Mae, who recently found herself in a criticised over the pricing of her Maebe range, then got candid on Bambi’s behaviour.
She continued: “But she has started this new, I don’t know if it’s terrible twos things because she’s turning two in Jan, but she’s been a little bit hitty and smacky and she keeps doing this thing where if I’m in front of her, she goes for my face and grabs my face really hard.
“Yesterday, she fully left a nail mark in my face from where she was grabbing me. She keeps grabbing onto my neck and squeezing so hard and digging her nails in.
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“She knows she’s doing it to hurt which is so bizarre.”
The Maebe founder, whose first drop of her new fashion brand sold out in just 24 minutes, questioned where Bambi had developed such behaviour from, as she questioned: “Is that something I’ve caused to make you act like that?”
The Filter founder, who previously revealed all on the "dark times" she had when breastfeeding, then added: “Once I’ve then told her that that’s not ok and we can’t hurt people, she just laughs and does it again.
“I can’t seem to get her to understand at the minute that she can’t hurt me.
“All of yesterday and last night and this morning, she just keeps doing it.
“Whenever I’m in front of her, she just goes for me, scratches me, hits me, it’s really quite concerning, so that’s why my morale is a bit low this morning.”
Timeline of Molly-Mae and Tommy Fury's split
After five years together, Molly-Mae and Tommy Fury split up in August 2024.
At around 4pm on Wednesday, August 14, Molly-Mae and Tommy suffer an explosive showdown and Molly-Mae announces her split from fiancé Tommy Fury, saying ' I never imagined our story would end, especially not this way'.
An hour later Tommy shares a separate and brief statement confirming they have parted ways, and thanks Molly-Mae for making him 'a dad'.
The real reason they split emerges and on Thursday, August 15 The Sun reveals how Molly-Mae learned Tommy had cheated on her - leading to an explosive showdown.
On Saturday, August 17, The Sun reveals how Molly-Mae had been sent an upsetting video showing Tommy kissing a girl in a nightclub in North Macedonia on a lads holiday.
Exactly one week after the split a Danish woman accused of getting close to Tommy speaks to The Sun. On Wednesday, August 21, she denies she is the girl who kissed Tommy.
The content creator, who has 1.9million subscribers on YouTube, explained that she has spoken to a variety of people, keen to get advice on what to do.
She admitted: “I’ve spoken to a few different people and the advice people are giving me is all different. Someone said it’s best that when she does it, you completely ignore it, to not give it attention, because she’s doing it for attention, she’s doing it for a reaction.
“So if you give her no reaction, she’ll think ‘that’s not done anything, so I’ll stop doing it’.
“But then if my child is physically hurting me, I can’t just look around the room and pretend like nothing has happened.
She keeps grabbing onto my neck and squeezing so hard and digging her nails in
Molly-Mae
“I don’t know if there’s a repercussion, she needs to sit in her cot for a minute or a time out or we start introducing the naughty step, but she’s not even two yet, she doesn’t understand.
“She does understand the word ‘no’ though and she does know what she’s doing because she’s doing it on purpose to get a reaction.
“That’s why I’m feeling a bit deflated this morning because obviously it’s just not nice. I’m so big on raising her to be a really kind, gentle, human being that would never ever do anything like that.
“I just don't know where she’s picked up that behaviour from. She’s only been going to nursery for a few weeks so I can’t imagine it would be from there.”
Molly-Mae's glow-down from ‘glamour model’ to ‘yummy mummy’
Celebrity PR Expert, Ed Hopkins told Fabulous: “I believe Molly-Mae Hague's new look is more than just a style change but a powerful statement of who she is becoming.
“It underscores her journey towards authenticity, maturity, and sophistication and is likely to enhance her success and influence in the years to come.”
Brand and Culture Expert Nick Ede agreed, and told Fabulous: “Molly-Mae has transformed herself into a yummy mummy who has ditched the glamour model style for a more relaxed and natural look.
“She’s becoming more down to earth and relatable to people and cleverly showing a softer side which will win her legions more fans in the process.”
According to Ed Hopkins, Molly-Mae’s chic new look could be “highly lucrative” for the star.
Ed told Fabulous: “Molly-Mae Hague's transformation towards a more natural, chic look seems to be a testament to her personal growth and evolving style.
“This change, which has become more pronounced since she became a mother, appears to reflect her journey towards embracing authenticity and sophistication.
“It's possible that this new image could be highly lucrative for Molly-Mae.
“Her chic, understated style might appeal to a wider audience, including more mature demographics and high-end brands, potentially opening up lucrative endorsement deals and partnerships.
“By adopting a more elegant look, she seems to align herself with premium and luxury brands that favour natural beauty and sophistication, which could lead to higher-paying collaborations.
“Additionally, with consumers increasingly valuing authenticity and natural beauty, her new image could be both timely and marketable.”
Nick Ede agreed and told Fabulous: “She has started to promote some really great luxury brands including the cosmetics brand Tatcha and with her laid back look she will make a lot of money from brands looking to align with her.”
Ed also noted that Molly-Mae’s transformation may be a sign that she is looking to step away from her reality show past.
He continued: “Molly-Mae's transformation also seems to symbolise her desire even more so to well and truly step out of the shadow of her Love Island persona.
“The shift to a more mature and unique style appears to demonstrate her growth and her wish to be seen as an individual beyond her reality TV beginnings.
“By shedding the bold, flashy look associated with her time on Love Island, she might be rebranding herself as a serious businesswoman and influencer who is carving out her own identity.
“This new look helps her stand out in the crowded influencer market, showcasing her as a trendsetter with a distinctive, refined aesthetic.”
Nick agreed and claimed: “Shedding the flash looks she previously went for, she's also detaching herself from the Love Island stereotype and stepping out as her own person with a cool look that’s not flashy but totally on trend.
“Gone are the 'look at me' posts and in are family style posts and trend led fashion statements.”
Later in the vlog, after getting her hair done, whilst making Bambi breakfast, Molly-Mae opened up on co-parenting with Tommy Fury.
She explained: “It’s a Monday today and we have standard Monday procedure - swimming this morning.
“Tommy normally goes swimming with Bambi but he’s now started training camp, so I’m on swimming duty today.”
After Bambi and Molly-Mae had returned home from the swimming lesson, before getting ready, the influencer said: “The swimming class was by the way so freaking cute, I absolutely loved it.
“She loves swimming, I love taking her swimming.
“I’m kind of happy that I’ll be doing it now because it’s just so adorable.
“She’s been going to that same class since she was literally a couple of weeks old, we’ve been taking her for so long now.”
Fans flocked to the comments to share their support and advice on how the influencer should deal with her youngster’s behaviour.
One person advised: “Say a firm “NO – that hurts. I don’t like that.” And move away from her.
Bambi’s behaviour is just a phase, don’t worry, very normal
Molly-Mae fan
“But also positively reinforce Bambi when she’s using 'kind hands' like when she’s brushing your hair or playing gently. You’ve got this!!”
Another added: “Loveeee the vulnerability when speaking about Bambi! There's no right and wrong way to do it but you're doing great!”
A third commented: “Bambi’s behaviour is just a phase, don’t worry, very normal.”
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Whilst one parent recommended: “Every time she does it pull her hand away gently and say ‘kind hands’ and ‘I won't allow you to hit mummy’ and move her away gently from you.
“Keep doing this and honestly she will stop.”