SHOPPERS are going wild for Primark's 'ultimate LBD', which is perfect for the Christmas party season.
Now that Bonfire Night has been and gone, many of us will be looking ahead to the most magical time of the year - Christmas.
And whether you're most excited about the work Christmas do, or spending quality time with friends and family, you'll want to make sure you look your best throughout the festive period.
Primark is one of the UK's best loved fashion brands, and is constantly delivering us with chic outfits for every occasion.
And one outfit in particular has caught the attention of high-street fashion lovers.
The Corset Tie-Back Mini Dress is part of Hot Right Now singer Rita Ora's popular collection with the fast fashion brand.
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It features a large festive bow on the back, meaning that you are bound to stand out at any festive events, and would look great paired with black heels or chunky boots.
The dress is priced at just £20, making it perfect for bargain lovers, and is available in a wide range of sizes, from 6 to 20.
Primark said: "This corset tie-back mini dress is a must-have for this season! It arrives in a stunning and sleek black colourway to help ensure a chic look, while the corseted silhouette leans into a current trend that’s beloved for its ability to flatter.
"This Rita Ora mini dress flaunts a square neckline framed by thick shoulder straps for comfortable wear, while the corset-style bodice offers a V-shaped waistline before fanning out into a voluminous, pleated mini skirt.
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"A plunging back allows you to show some skin (and pairs well with draped back jewellery), and a self-tie bow adds a pretty touch to the otherwise pared-back design.
"Embrace the coquette trend by styling this black dress with bow-adorned pumps and a small clutch bag."
The dress has caught the attention of Instagram fashion account , who, sharing a clip of the dress said: "She's here, the ultimate LBD.
"I have been waiting on her for so long and she's finally here."
"Run to Primark girls, before she's gone."
Shoppers raced to the comments section of the video, to share their love for the dress.
Christmas Fashion Tips from an Expert
CLEMMIE Fieldsend, Fashion Editor at Fabulous, has shared her top tips for looking fabulous this Christmas.
AVOID: Christmas jumpers
No longer a novelty gag, they’re now gone back to being naff and have no place at a festive party.
By all means, go all in for Christmas Jumper Day for Save The Children, but never wear it before or after that day.
WEAR: Burgundy
You can’t escape burgundy at this time of year and it's a luxury, deep and rich colour that is a welcome break from Santa-red at Christmas.
Opt for silky textures or velvet for extra style points.
AVOID: PJs
The trend of feather trimmed co-ords has had its day and is so dated.
Don’t pull out your hair plucked pair this year, and don’t get a new set, instead still go for the satin two-piece but just steer clear of the plumes.
WEAR: Sequin Dress
Try to switch up sequins slightly by wearing them with a different texture or colour, eg a sequin skirt with a sleek knit.
But when you’re really stuck on what to wear reach for the sequins, it is Christmas after all.
AVOID: Sequin blazer
Nothing worse than showing up to a festive do looking like the hired entertainment.
Leave the sequin blazer to magicians and Strictly judges, instead always reach for a classic tux style or velvet.
WEAR: Bling trousers
Last party season embellished jeans with diamante bling had a moment, and this year they’re going to be as much of a hit.
If you don’t want gemstones pinging off wherever you go then try metallic, PU trousers.
One person said: "It's even better in person!"
A second person said: "The cut is 10/10!"
A third person said: "I ran to get this this morning, it's stunning.