Shoppers race to Primark to nab the perfect little black dress for Christmas parties from Rita Ora’s new collection
RITA Ora has launched a new collection in collaboration with Primark, and fashion fans are in a frenzy over one particular item.
In the past, the singer's collections have received criticism for their designs and price, but this time, it seems everyone agrees that one dress is worth grabbing.
Taking to social media, various people showed off the Rita Ora Corset Tie-Back when it landed in their local Primark store.
showed off the dress when she tried it on in the changing room and was in awe.
The fashion fan said: "If you know, you know! A real case of ‘Run don’t walk’! The most unreal party season dress for £20!"
The stunning little black dress had a square neckline and corset-style body with thick shoulder straps making it comfortable to wear.
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It fans out into a voluminous, pleated mini skirt and features a plunging back with a giant bow to add a festive touch.
Primark bosses say: "This corset tie-back mini dress is a must-have for this season!
"It arrives in a stunning and sleek black colourway to help ensure a chic look, while the corseted silhouette leans into a current trend that’s beloved for its ability to flatter."
High street sleuths at were also floored by the gorgeous dress.
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They wrote: "I have been waiting on her for SO long and she's finally here!! RUN to Primark girls before she's gone!
"Part of the new Rita Ora party collection!"
The stunning dress costs just £20 and comes in inclusive sizes ranging from 6 to 20.
Not only that, but it is also available for click and collect online.
The TikTok videos amassed thousands of views and people were quick to take to the comments sharing how desperate they were to get their hands on it.
One person wrote: "I've just bought it... it's the first time Primark hit the spot with the Rita Ora collection and worth the price!"
Primark's best buys for Autumn
Heading into Primark soon? Keep an eye out for these items.
Here, Fabulous fashion editor Clemmie Fieldsend reveals her top 6 buys from Primark this Autumn.
, £60
I know what you’re thinking, ‘£60 for Primark?’ Yes it’s a higher price tag than we’re used to from Primark but its worth every penny.
It’s from their Edit range which is more premium than the rest of their collection and it's made to last.
It’s a mixed wool blend which is durable and warm, plus its a timeless straight silhouette which is slightly oversized and will last you not only this season but for many after.
£16
Big bags are back… In a big way, finally.
This tote screams luxury with its croc effect and burnt orange colour, plus its great for shoving in your laptop, lunch, spare shoes, purse - essentially everything you need for the day - all for £16.
, £32
Field jackets are on the backs of celebrities and catwalk models this season with designer brands Barbour, Burberry and Bottega all championing the utilitarian look.
They’re great for chucking over jeans or contrasting with a floral or floaty dress and are the perfect transitional jacket.
, £18,
You may have seen, heard and read that leopard print isn’t going anywhere for autumn, so to encapsulate the trend this dress is a must.
Sleeves? Check. Midi length? Check. Ultra flattering square neck? Check. It’s got it all.
Pair with black knee high boots or your favourite trainers for the day and dress up with gold heels and accessories for the evening.
, £16
Barrel, balloon, horseshoe - whatever you want to call them, they are the must have trouser shape of this season.
I’ve tried Primarks pair and they fit like a dream, are comfortable and flattering.
So if you think you have nothing that hits the trend mark, swapping your go-to denim for this shape will bring you bang up to date.
s, £24
It's boot season and instead of feeling like you need to buy one in every colour, length, height - its best to stick to a pair that you can wear with the majority of your wardrobe.
My jaw almost hit the floor when I saw that this black, knee-high, block heel with flat point and side zip (so there’s no tug of war to get them off at the end of the day) was only £24.
If you buy one thing this season, it should be these.
Another commented: "Wait because £20….is actually reasonable?"
"I am going to search every Primark for this," penned a third.
Meanwhile a fourth said: "Bought it today and it looks so lovely on."
"I actually need it,” claimed a fifth.
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Someone else added: “Need a Primark trip."
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