DUPE-TASTIC
Shoppers are running to Sainsbury’s to pick up the perfect dupe for Odd Muse set that will save you £202
Keep reading for why supermarkets are the new high street for fashion
FASHION fans are racing to Sainsbury's to grab a dupe of a chic Odd Muse outfit.
The brand is known for its structured and simple designs, but the huge price tag means they are out of our price points.
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Thankfully, supermarket Sainsbury's has come up with the goods as fashion fans say they've found the perfect dupes.
Gracie took to social media to show off the set she found in her local store.
She wrote: "Sainsbury's is giving Odd Muse!"
"The way this set felt SO high quality,"; the fashion fan added.
READ MORE ON FASHION DUPES
In the clip, she showed off the blazer and skirt in a greige colour.
It featured adorable tiny pockets on the front of the mini skirt while the blazer had chic tortoiseshell buttons.
While they aren't made from wool like the Odd Muse set, they do share strikingly similar details.
But the best part is they are a fraction of the price.
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The Sainsbury's blazer costs just £35 while the skirt is £18.
In comparison, Odd Muse sells the blazer for £185 and the skirt for £70 - saving you a whopping £202.
Where to Buy
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Neutral Tweed Coord Mini Skirt, Tu Clothing, £18
'The quality is so nice' says fashion fan as she tries on two designer brand dupes from €10
The clip went viral on her TikTok account @with over 78,000 views and 5,500 likes.
People were quick to share their thoughts and fashion fans were ready to hunt the set down.
One person wrote: "This is unreal."
Another commented: "Sainsbury's has such good clothes."
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
"Omg I love this," penned a third.
Meanwhile a fourth said: "Need."
"Omg I’d be all over this if I wasn’t a massive preggo lady right now. Stunning,” claimed a fifth.
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Someone else added: “My Sainsbury’s is broken."
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