FASHION FIND
Pregnant Mrs Hinch swears by ‘perfect’ Amazon dress with ‘unbelievable’ stretch – they’re £70 cheaper than Skims too
Watch the video below of the moment Mrs Hinch announced her pregnancy
MRS Hinch has revealed her wardrobe staple that is a fraction of the price of a popular dress sold by Kim Kardashian’s brand Skims.
The influencer, whose real name is Sophie Hinchliffe, was amazed by how comfortably the dress fit her pregnant body.
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She took to her Instagram Stories () with a hand on her baby bump as she recommended the dress to her almost 5 million followers.
“Clearly still in my Halloween era [laughing],” she wrote.
“Living in these dresses right now guys. Perfect as maternity or non-maternity because the stretch is unbelievable.
“They are literally like Skims dresses but they’re only £29 from Amazon instead.”
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Mrs Hinch revealed she bought the dress in black and green after mum-of-two Carys Harding raved about it.
The 34-year-old looked effortlessly stylish as she completed the outfit with subtle jewellery and wore her hair in loose waves.
She shared a screenshot of the long-sleeved dress she was wearing to reveal it was from Amazon’s Reoria store.
It’s available in sizes ranging from XS to XL in several different colours.
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Shoppers have given it a whopping 4.5-star rating and penned glowing reviews.
One person described it as having a “nice stretch material,” while another customer said, “It’s snug in all the right places.”
Where to Buy Skims Dupe
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REORIA Womens Square Neck Long Sleeve Soft Lounge Dress, Amazon, £29.99
My mom and I showed up to a family event in the exact same Skims dress, I'm not even mad because she looks so good
“The material is lovely,” a third wrote. “The length is long it fits like a glove and it looks absolutely gorgeous.
“The quality is very good and honestly can’t see how a Skims dress could be any better.
"I already bought a size, small in black and immediately wanted to get one in coffee colour and am so delighted with both of them."
The dress is priced at £29.99, while the black long dress costs an eye-watering £100.
There are currently no reviews on the Skims website for their Fits Everybody Low Back Long Dress.
The success of SKIMS
Initially conceived as a vanity project by Kim Kardashian, Skims has metamorphosed into one of the most sought-after lingerie brands, enlisting high-profile names like Jude Bellingham and Nicola Coughlan.
The brand celebrates bodies of all shapes and sizes, and Nicola's natural curves make her a perfect fit.
Nicola's stunning debut in a floral "goddess" campaign came just days after Jude Bellingham, the 20-year-old England football star, showcased the men’s line.
Kim praised Nicola, saying: "Nicola is such an inspiration on screen and beyond, and she really brought the campaign to life with her undeniable beauty and energy."
Since its 2019 launch, Skims has attracted a star-studded roster including Kate Moss, Usher, and Lana Del Rey.
The brand's value has soared to £3 billion, with a 50% increase in sales last year. Unlike the glitzy allure of premium brands like Victoria's Secret, Skims excels by blending comfort with subtle elegance, bolstered by savvy viral campaigns.
Kim's campaign promoting a faux perky nipple bra sparked diverse reactions. Some women found the £64 bra empowering, while others criticised it for objectifying women. Personally, I found it uplifting—both literally and figuratively.
The £70 Skims waist trainer also proved popular, especially among new mothers. Kim revealed she often gifts it to friends post-pregnancy, praising its ability to make her feel "snatched." Despite health concerns, the corset sold out rapidly online.
Skims has expanded beyond lingerie to include swimwear, dresses, loungewear, PJs, and menswear. The brand’s commitment to inclusivity, featuring a diverse range of celebs and models, resonates with a multi-generational audience.
A notable collaboration with Italian luxury fashion house Fendi in November 2021 further elevated Skims' profile. The limited collection, starting at $950 (£747), sold out within 24 hours, generating over a million dollars in sales within minutes.
In summary, Skims’ success lies in its unique blend of inclusivity, comfort, and clever marketing, ensuring its place as a dominant force in the fashion industry.
Mrs Hinch’s budget fashion find comes after she announced she and husband Jamie are expecting their third child.
The mum-of-two told her Instagram followers that she had a random conversation about baby names with her dad before his death earlier this year.
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“I was nowhere near ready to have another baby at that point but I told Dad the boy's name and girl's name that me and Jamie loved and he replied saying ‘Perfect Bubber.’” she said.
“So I’ve got those messages forever, Dad loved the name, so no matter what happens baby’s name is 100% set and nothing will change it.”
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