NO WAY!
People are only just realising they’ve been pronouncing Shein wrong – and it’s blowing their minds
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PEOPLE have been left stunned after realising that they've been pronouncing the name of fast-fashion brand Shein wrong.
The Chinese brand is the biggest fashion retailer in the world and adds thousands of new items to its site every week, but many people are unsure of the correct way to pronounce it.
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Many call the brand "sheen" but one TikToker, , revealed that this is not in fact the case.
Kinly explained that the brand is actually pronounced She-In, as it was originally called SheInside.
"Stop saying Sheen, it's pronounced She-In, short for SheInside", she said.
The TikToker then used Google to prove the original name of the brand, and how it is supposed to be pronounced.
Read more Shein stories
"Look, see the capital I", she said, pointing at a webpage that confirmed that the brand was called SheInside until 2015.
On the webpage, the brand name is spelt SheIn, with a capital I, to show how the brand is supposed to be pronounced.
"In is pronounced 'in' not 'een'", Kinley said.
However, it is worth noting that on the brand's website, the name is generally spelt in all caps, making the pronunciation less obvious.
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Kinley's video has likely struck a chord with many people, as it has racked up over 747,000 views on the video sharing platform, and garnered more than 3000 comments.
TikTok users raced to the video's comments section to share their thoughts, with many left shocked by the revelation.
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One person said: "I thought it was pronounced like shine!"
A second person said: "I will always pronounce it 'Sheen' sorry!"
A third person said: "According to the English language.. two vowels beside each other you pronounce the long sound of the vowel that comes come first.. so it’s SHEEN."
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A fourth person added: "Everyone in Romania calls it 'shane'."
A fifth person added: "I knew it was pronounced that way but I like saying SHEEN better."
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