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PRIMARK fans are in a frenzy over the launch of a brand new puffer jacket to their Rita Ora collection.

Summer is now well and truly behind us, and a the days get shorter and temperatures drop, many of us will be in need of some stylish winter wear to spice up our wardrobes.

Primark has everything you need to stay cosy this winter
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Primark has everything you need to stay cosy this winterCredit: Getty
The Rita Ora coat is the jacket of the season
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The Rita Ora coat is the jacket of the seasonCredit: TikTok
It would look chic paired with a black skirt and boots’
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It would look chic paired with a black skirt and boots’Credit: TikTok

And whether you are planning on going for cosy autumn walks in the woods, or strolling around outdoor markets on Sunday afternoons, you will need a big winter coat to keep you nice and toasty.

Sharing a video of the coat to its official TikTok channel, Primark said: "Puffer jacket of the season!

"The perfect check jacket."

The cropped jacket comes in a brown and white checked pattern, that will be sure to turn heads every time you wear it.

Read more Primark stories

It's priced at £28, and is available to purchase in store, or via click and collect.

Primark fans raced to the comments section of the video to share their love for the jacket.

One person said: "Big fat slay."

A second person said: "What an amazing product, the quality looks great."

A third person said: "I'm so tempted."

And the chic coat isn't the only Primark buys shoppers have been raving about lately.

‘In love’ shoppers cry as Primark £8 fan favourite buy returns to shelves - it’s so stylish and perfect for keeping warm this autumn

Primark fans are obsessed with the Bow Embellished Cardigan, which comes in an ivory colour, and is embellished with adorable, tiny black bows.

It features a crew neckline, button fastenings and long sleeves, making it perfect for fitting into the coquette aesthetic.

The cardigan is priced at £13, and is available in sizes XS to XL.

Primark's best buys for Autumn

Heading into Primark soon? Keep an eye out for these items.

Here, Fabulous fashion editor Clemmie Fieldsend reveals her top 6 buys from Primark this Autumn.

, £60
I know what you’re thinking, ‘£60 for Primark?’ Yes it’s a higher price tag than we’re used to from Primark but its worth every penny.
It’s from their Edit range which is more premium than the rest of their collection and it's made to last.
It’s a mixed wool blend which is durable and warm, plus its a timeless straight silhouette which is slightly oversized and will last you not only this season but for many after.

£16
Big bags are back… In a big way, finally.
This tote screams luxury with its croc effect and burnt orange colour, plus its great for shoving in your laptop, lunch, spare shoes, purse - essentially everything you need for the day - all for £16.

, £32
Field jackets are on the backs of celebrities and catwalk models this season with designer brands Barbour, Burberry and Bottega all championing the utilitarian look.
They’re great for chucking over jeans or contrasting with a floral or floaty dress and are the perfect transitional jacket.

, £18,
You may have seen, heard and read that leopard print isn’t going anywhere for autumn, so to encapsulate the trend this dress is a must.
Sleeves? Check. Midi length? Check. Ultra flattering square neck? Check. It’s got it all.
Pair with black knee high boots or your favourite trainers for the day and dress up with gold heels and accessories for the evening.

, £16
Barrel, balloon, horseshoe - whatever you want to call them, they are the must have trouser shape of this season.
I’ve tried Primarks pair and they fit like a dream, are comfortable and flattering.
So if you think you have nothing that hits the trend mark, swapping your go-to denim for this shape will bring you bang up to date.

s, £24
It's boot season and instead of feeling like you need to buy one in every colour, length, height - its best to stick to a pair that you can wear with the majority of your wardrobe.
My jaw almost hit the floor when I saw that this black, knee-high, block heel with flat point and side zip (so there’s no tug of war to get them off at the end of the day) was only £24.
If you buy one thing this season, it should be these.

Also available in their knitwear collection is a chunky V-necked Knitted Jumper, perfect for autumn walks in the park, coffee in hand.

It comes in four colours, red, oatmeal, pink and light grey and is priced at £15.

Shoppers can pick the jumper up in sizes small, medium and large in store or via click and collect.

Oversized knitwear fans will also be delighted by the launch of Primark's Oversized Crew Neck Jumper, which comes in light blue, burgundy, camel and light grey.

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The jumpers are £17 each, and are available in small, medium or large.

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