SUPER KNIT
‘Run to Tesco’ shopper says as fashion fans go wild for new Love Actually inspired jumper that’s perfect for Christmas
Scroll down to find out more on why you should be shopping supermarket fashion
SHOPPERS are racing to get to their nearest Tesco store, eager to nab a stunning jumper that’s perfect for autumn.
Not only is it great for keeping warm this season, but it’s super stylish and gives mega Christmas vibes too.
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And that’s not all, as the Love Actually inspired buy, which is great for those wanting to channel their inner Martine McCutheon, is super affordable too.
One fashion fan was left beaming when browsing the clothes in her local F&F, when she noticed the bright red off-the-shoulder jumper.
Thrilled with her find, Aaliyah Allwood, a content creator from the UK, took to social media to alert others to the high-street buy, leaving many totally gobsmacked.
Aaliyah advised fashion fans: “Run, don't walk to Tesco!”
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Stunned by the vibrant knit, which will look perfect paired with blue jeans for a casual look, or leather look trousers and heels for a festive night out, Aaliyah added: “How beautiful?!?”
The blonde-haired beauty held up the chunky long sleeve jumper, which is made with recycled polyester.
It is priced at just £22.50, and is sure to be a wardrobe staple that can be worn over and over again this season.
Not only will it look great for cosying up on the sofa on a chilly evening, but it’ll also be perfect for Christmas Day too.
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It can be dressed up or down depending on the occasion and is sure to turn heads and leave you feeling fabulous.
And if red isn’t your colour, fear not, as the rib-knit bardot neck jumper is also available in cream too.
I love wearing £14 Tesco slippers as outerwear, I'm giving 'mormon wives' chic
The TikTok clip, which was posted under the username @, has clearly left many open-mouthed, as it has quickly amassed 242,900 views.
Social media users were left stunned by the stylish jumper and many were desperate to get their hands on it.
This is actually so cute
TikTok user
One person said: “I need this.”
Another added: “Oh stunning.”
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
A third commented: “This is actually so cute.”
Whilst someone else simply penned: “Omg love.”
Meanwhile, another fashion fan claimed: “I'm actually going right now.”
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At the same time, one Tesco shopper asked: “What would you pair it with?”
In response, one fashion fan recommended: “Would look super cute with some skinny jeans and boots in winter I reckon!”
Christmas Fashion Tips from an Expert
CLEMMIE Fieldsend, Fashion Editor at Fabulous, has shared her top tips for looking fabulous this Christmas.
AVOID: Christmas jumpers
No longer a novelty gag, they’re now gone back to being naff and have no place at a festive party.
By all means, go all in for Christmas Jumper Day for Save The Children, but never wear it before or after that day.
WEAR: Burgundy
You can’t escape burgundy at this time of year and it's a luxury, deep and rich colour that is a welcome break from Santa-red at Christmas.
Opt for silky textures or velvet for extra style points.
AVOID: PJs
The trend of feather trimmed co-ords has had its day and is so dated.
Don’t pull out your hair plucked pair this year, and don’t get a new set, instead still go for the satin two-piece but just steer clear of the plumes.
WEAR: Sequin Dress
Try to switch up sequins slightly by wearing them with a different texture or colour, eg a sequin skirt with a sleek knit.
But when you’re really stuck on what to wear reach for the sequins, it is Christmas after all.
AVOID: Sequin blazer
Nothing worse than showing up to a festive do looking like the hired entertainment.
Leave the sequin blazer to magicians and Strictly judges, instead always reach for a classic tux style or velvet.
WEAR: Bling trousers
Last party season embellished jeans with diamante bling had a moment, and this year they’re going to be as much of a hit.
If you don’t want gemstones pinging off wherever you go then try metallic, PU trousers.
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