SEX sells and superstar Beyoncé certainly put fans in a spin when she flashed a cheeky bit of bottom down at the launderette during her brand new 30-second advert for Levi Jeans.
The 43-year-old’s recreation of the iconic 1985 Levi 501 original which featured buff singer Nick Kamen in his boxers is sure to set denim sales and pulses racing.
Arriving at the launderette with a bucketful of diamonds, Beyoncé strips off to a skimpy white tee and shorts before waiting patiently for her denims to wash.
Bunging in a load has never looked so hot and mega babe Bey isn’t the only celeb hottie who has called on a bit of sexiness to sell.
From sisters getting up close to sultry silhouettes, Fabulous takes a look at five of the sexiest celebrity adverts of all time which are sure to put you in a lather.
Kylie Minogue for Agent Provocateur
Voted best cinema advert eight years after it was released in 2001, Kylie Minogue leaves little to the imagination in her raunchy 90-second commercial, called ‘Proof’, for the luxury lingerie brand where a basic thong or pair of briefs start at £35.
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The petite Princess of Pop, now 56, writhes on a mechanical rodeo bull to “prove” Agent Provocateur makes the most erotic underwear.
After her sweaty performance on the bucking bronco, Kylie directs a challenge to the camera and asks, ‘would all the men in the audience stand up?’.
She seems pretty certain no one can and, with the pulses she’s set racing, we can see why.
Rihanna for Savage x Fenty
Rihanna, 36, is known for her raunchy performances and she didn’t hold back when promoting her Savage underwear range for her brand, Fenty.
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The superstar entrepreneur went all out for Savage x Fenty for Valentine’s Day in 2021 and was happy to parade around in letterbox red see-through underwear, latex gloves and thigh-high boots - not forgetting the diamonds.
The underwear is certainly proving popular for Rihanna fans with the brand estimated to be worth a whopping $1billion, more than £752m.
With so much latex, lace and lustful looks, we’re sure Rihanna’s Valentine’s Day was one to remember.
Kendall and Kylie Jenner for Kendall x Kylie Cosmetics
Sex sells even when writhing around with siblings as Kendall Jenner, 28, and sister Kylie 27 found out when they launched their cosmetics collaboration in 2020.
The famous sisters make fans blush in the ad which sees the pair snaking around on the floor, separately and together. They reach out towards the camera wearing underwear, gloves and tights.
Despite their racy collab, it seems neither sister really needed the extra cash with Kendall worth approximately $60million (£53m) and her younger sister, Kylie reportedly worth a staggering $700 million, which is around £527m.
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Tasha Ghouri for Ann Summers
When it comes to sexy smalls, Ann Summers is a high street favourite, and its collection, fronted by Love Island’s Tasha is gorgeous.
Bras range from 32A up to 44G and briefs come in sizes 8-24.
Rihanna for SavageX
The 34-year-old singer’s lingerie line is famous for being inclusive. Her extravagant catwalks have featured women of all ethnicities and sizes, including pregnant model Slick Woods.
Her sexy designs go up to 46E for bras and 5XL (size 24) for briefs.
Rosie Huntington-Whiteley for Marks & Spencer
Thirty-five-year-old Rosie’s line is one of the longest-running and most popular ranges – one of her products sells every 30 seconds.
Her inclusive styles go up to 44H for the top and size 28 below.
Abbey Clancy for Victoria's Secret
Model Abbey, 36, has created an edit with Victoria’s Secret and styles range from silky pyjamas to lacy lingerie.
Sizes reach 40F for bras, XL (size 18) for briefs.
Oti Mabuse for Bravissimo
BRAVISSIMO is a go-to for a specialist touch and a really secure fit – and 32-year-old dancer Oti’s collection is no exception. With rich colours and practical but stylish designs, they’re a win.
Sizing goes up to a 38J and 2XL (sizes 18-20) for the briefs.
Supermodel Kendall is no stranger to provocative shoots and has appeared scantily-clad numerous times including as recently as for the FRWD 2024 summer swimwear campaign.
Justin Bieber and Lara Stone for Calvin Klein
Pop superstar Justin Bieber, 30, teamed up with model Lara Stone, 40, for a racy advert for the iconic underwear and jeans line of the clothing brand with some pretty intimate clinches.
It was the first major fashion ad campaign for the singer, then 20, in 2015 and the raunchy embraces and lustful looks quickly cemented him as no longer a boy but a fully grown and sexy man.
However, the advert offended some hardcore Beliebers who sent Dutch model, Lara, vicious online abuse including death threats with many fans warning her not to touch Justin.
The campaign caused a spike in ‘Bieber fever’ with Calvin Klein’s social media channels gaining 3.6 million followers after it went live.
Charlize Theron does J’Adore
Stunner Charlize Theron, 49, has been the face of the Dior fragrance, J’adore. since 2004 and when the scent got a slight upgrade to J’adore Absolu in 2018, the actress gave audiences a brand new advert – and the sexiness was off the scale.
The Mad Max star and one of the world’s highest paid actresses slides into an ornate Roman bath before seductively wading through the water whilst only just managing to keep her ‘excitement’ underwraps.
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After emerging from her new-age seductive baptism she gives fans a glimpse of her sexy silhouette, shaped like the golden-necked J’Adore perfume bottle.
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