FAST fashion label Oh Polly has been slammed by shoppers after promoting “unrealistic” body standards.
The British brand shared a video of a mannequin being dressed in its new £120 Aurora Embellished Bandeau Mini Dress.
But fans were quick to point out that the headless figurine had an “impossible waist to bum ratio”.
Fixed on a metal pole, the mannequin looked comparable to an actual hourglass.
Oh Polly’s social media team dressed it in the new mini dress.
The caption read: “Birthday, vacation or special occasion?
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“We’ve got you with the Aurora HOTFIX Mini in pear green.”
However, the promotional clip sparked a flurry of unimpressed and shocked comments.
“Who has a waist that small?” one critic questioned.
“It would be nice if the mannequin was realistic,” another added.
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“Honey, if you think that's what my waist looks like then you're kidding yourself,” a third retaliated.
According to Oh Polly bosses, the mini dress has a “scene-stealing silhouette”.
A blurb reads that the dress is “underlaid with a double-layered mesh lining for enhanced coverage”.
It is also “crafted from figure-hugging power and 20D mesh to a bandeau silhouette and comes complete with detachable camisole straps for enhanced support”.
However, shoppers aren’t convinced it’s supposed “figure-hugging power” will replicate a body shape anywhere near the mannequin.
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“What the f**k is this mannequin?” one critic asked.
“That is an impossible bum to waist ratio,” another slammed.
Oh Polly came under fire in 2019 for making a separate Instagram account for its plus-sized models, which shoppers described as “segregation”.
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The company initially defended the decision, tweeting that the account was created to "celebrate a wider range of people in our community".
However, bosses soon backtracked and apologised for "a serious error of judgement" after deleting the account.