Fabulous High Street Fashion Awards 2024 winners revealed – including best budget store and top kidswear
HERE at Fabulous we love the high street, from bargain buys at supermarkets to trend-led pieces that you can get at the click of a button, there really is something for everyone.
So, this year we decided to celebrate our beloved high street with our all-new Fabulous Fashion Awards.
With over half a million votes cast, you told us all about your favourite brands.
From the best one-stop shop, to your favourite occasion-wear brand and who does customer service well, we covered everything.
So scroll down below to see who you voted as your winners.
All hail your high-street heroes of 2024!
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Fabulous High Street Fashion Awards 2024 Winners
BEST HIGH-STREET STORE
Winner Marks & Spencer
Runner-up Primark
BEST ONE-STOP SHOP
Winner Marks & Spencer
Runner-up Primark
BEST SUSTAINABILITY
Winner Marks & Spencer
Runner-up Nobody’s Child
BEST SOCIAL MEDIA
Winner Marks & Spencer
Runner-up John Lewis & Partners
BEST INCLUSIVITY
Winner Marks & Spencer
Runner-up Primark
BEST CUSTOMER SERVICE
Winner Marks & Spencer
Runner-up John Lewis & Partners
BEST CUSTOMER REWARDS
Winner Marks & Spencer
Runner-up John Lewis & Partners
BEST FOOTWEAR
Winner Marks & Spencer
Runner-up Deichmann
Why M&S dominates the high-street
By Abby McHale, Deputy Fashion Editor
The past few years have seen big changes for Marks &; Spencer.
A store that was once seen as somewhere that your granny shops for her cashmere before heading into the cafe for some lunch, it’s now one of the most popular stores on the high street.
After Maddy Evans formerly of Topshop became womenswear director in 2022 the brand has catapulted into a destination known as much for its fashion as its food.
Thanks to clever designs from Maddy and her team which at the heart still factor in comfort, functionality and wearability have created a range that cater to all generations.
The Gen Z Tik Tok generation have given the brand some viral sell outs and yet there are still plenty of options in there for the midlife ladies.
Plus the brand is getting even more exposure over the next six weeks, with a spot on prime time tv for its new ‘Dress The Nation’ show, seeking out its next big designer.
Presented by Vernon Kay and AJ Odudu, the show also features a whole range of celebrities including Mel B and Rosie Huntington-Whiteley.
The brand has really tapped into what its customers want, creating stylish pieces, at a good price point, that can be worn for seasons to come.
What more can you ask for?
BEST CELEBRITY PARTNERSHIP
Winner Rochelle Humes at Next
Runner-up Rosie Exclusively for M&S at Marks & Spencer
BEST OCCASION WEAR
Winner Never Fully Dressed
Runner-up John Lewis & Partners
BEST FOR BUDGET
Joint winners Tu Clothing and F&F at Tesco
Runner-up George at Asda
MOST FASHION-FORWARD
Winner Zara
Runner-up Marks & Spencer
BEST ACCESSORIES
Winner Accessorize
Runner-up New Look
Runner-up Debenhams.com
Ed’s choice:
BEST FOR ALL THE FAMILY
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Winner Next
Man wears: jacket, £220, top, £26, jeans, £28, shoes, £49, all Next. Woman wears: jacket, £80, jeans, £32, shoes, £40, all Next. Boy wears: jacket, £32, top, £22, jeans, £12, shoes, from £21, all Next. Girl wears: jacket, £31, jeans, £13, shoes, £26, all Next.
Why you need to head to the supermarket to snap up fashion finds
By Abby McHale, Deputy Fashion Editor
These days there is more than going to the supermarket just for food.
Many of them now offer a great selection of clothing for all the family at a really affordable price.
Not only do they tap into the trends, meaning that you can stay stylish on a budget, but they also provide some key pieces that will stay in your wardrobe for years to come.
Thanks to those on Tik Tok many of the pieces now go viral thanks to the affordable price points, so you often need to hurry fast to make sure you’re getting the pieces that are top of your wish list.
There aren’t really many other places that offer what supermarket clothing can give you.
Plus they don’t waver on quality.
With jeans for £20, trench coats for £40 and a whole range of accessories and lingerie they have definitely become a destination for fashion.
A lot of these supermarkets also host other brands as well, meaning you’re getting even more choice.