BAG IT
‘F&F never fails!’ shoppers cry as they race to Tesco’s to get their hands on a bargain buy – perfect for Autumn
Scroll down to find out my supermarket fashion is the new high street
NOW that temperatures have dropped, Brits are eager to revamp their wardrobes with warm yet stylish outfits.
It's no wonder shoppers are flocking to Tesco to get their hands on the new autumn collection, which perfectly combines fashion and functionality for the season.
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Fashion fans are becoming huge fans of Tesco's F&F clothing with many racing to get their hands on their stylish and high-quality clothing.
And fashionista Zoe, who is known as on TikTok, is one of them who has raced to get hands on Tesco’s F&F range.
She took to TikTok to show off her huge haul, and her video has since gained over 309,400 views with many fashion fans now running to their local Tesco’s now.
Zoe captioned it: “F&F never fails!”
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She also revealed that they are doing 25 per cent off their “must-have” clothing.
Zoe filmed herself holding three big bags of shopping before getting each piece out one by one.
She first started off by showing the camera a super warm wool coat, with a faux sheepskin feel to it, which currently costs £30.
One fashion fan said she saw a similar one in M&S, but reckons the Tesco’s one will be cheaper.
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They wrote: “That jacket is F&F I saw one earlier today, sure it was M&S looks exactly the same sooo am betting this one'll be cheaper (glad I've seen this).”
The second piece of clothing Zoe got out of the bag was a grey bomber jacket, before then getting a bardot cream jumper and then a silky green ankle length skirt.
'Run to your local Tesco, I'm shocked' shopper yells as she pops in for a jumper & stumbles upon huge £1 sale section
But it is the jeans that Zoe is most excited about trying on.
She managed to get her hands on a pair of blue mum trousers, which had been rolled up by the ankles.
Zoe wrote: “Can't wait to try on the jeans that actually look petite friendly to eek all the virals.”
She also got her hands on black wide leg trousers, and a beige oversized shirt and pinstripe trouser and waistcoat.
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Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
Her video attracted lots of attention with many fashion fans rushing to the comments section to share their thoughts.
One wrote: “I need that grey jacket. I found it just not in my size!”
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Another added: “Tesco trip pending.”
A third asked how long they have the 25 per cent discount on for, to which Zoe replied: “Till the 15th.”
Reasons to shop supermarket fashion
When looking for new pieces to add to your seasonal wardrobe, or update your basics, there's no need to spend hours walking around clothes shops, or scrolling online. Just pick up a dress or two alongside your fruit and veg...
They’re convenient - Chances are you visit your supermarket more times than a shopping centre or high street.
It’s affordable - For basics to more fashion-led pieces, supermarkets are leading the way for budget fashion that doesn’t look cheap.
They’re more on-trend that you think - With a customer database larger than the average high street store, shops like ASDA, Sainsbury's and Tesco are able to cater to the markets and predict trends in a lot more areas than just food supply.
They fit well - Fits and lengths often come with a little more modesty in mind. Fabrics are often highly practical too—think plenty of 100% cotton that can be thrown into the washing machine without thought.
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